#225: 100 Health Coach Niche Ideas

Your niche (or target market) is the most fundamental aspect of marketing yourself as a health coach. But how do you choose? Join me to discuss 100 possible niche ideas (with endless variations) and how to choose the right one for you. Get my free training for more about how to market to your niche at http://HealthCoachPower.com/training

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Health Coach Niche Ideas

Yes, you can help all sorts of different people with their health. But in an industry as crowded as the health and wellness space it’s much easier and faster to become known for ONE specific thing. 

This is where choosing a niche (target market) comes into play.

How to choose a target market for your health coaching business

Here are some ways to think about it:

  • Pick an area you have personal experience with. When you’ve lived it, you really *get* it – and that helps you connect with people.
  • If you’re already working as a coach, think about who your favorite clients have been. Who do you do your best work with? Which client would you like to clone and have many more just like them?
  • Consider your training and certifications. For example, did you complete an advanced program about autoimmunity? Great, focus there. 

You don’t have to be the world’s foremost expert in a topic to claim it as your niche – you just have to have some familiarity with the kind of people and problems you’re going to target.

Now, it’s time to get specific. Here are three ways to go about nailing down that niche.

1. Pick a demographic or lifestyle niche

What type of person do you want to work with? 

Figure out who you’re looking for, then identify what you can help them with. What big problem are they trying to solve? Then you can meet them where they are and speak their language.

I love this strategy because it’s easy to find people based on who they are. For example: stay-at-home moms gather at the PTA. At soccer practice. At 10:00 yoga.

Who are you looking for?

Lifestyle/demographic based niche ideas:

  • Moms
  • Dads
  • Teens
  • Millennials
  • Retirees
  • Childless by choice
  • Single women
  • Single men
  • Divorced women
  • Divorced men
  • Gay men
  • Lesbians
  • Trans-folks
  • African American
  • Spanish speaking
  • Ex-pats
  • Christian
  • Jewish
  • Muslim
  • Conservatives
  • Liberals
  • Corporate women
  • Corporate men
  • Lawyers
  • Real estate
  • Advertising
  • Tech industry
  • Small business owners
  • Online entrepreneurs
  • First responders
  • Pilots
  • Military
  • Shift workers/night workers
  • Restaurant industry
  • Digital nomads
  • Truck drivers
  • Athletes
  • Marathoners
  • Cyclists
  • Dancers
  • Golfers
  • Brides to be
  • Pre/post pregnancy
  • Homeschoolers
  • Post Bariatric surgery
  • Chronic dieters

2. Pick a symptom or a health issue niche

Alternatively, you can start with the health problem you want to address – then add some demographic or lifestyle details.

For example, you won’t find people with high cholesterol at The High Cholesterol Club. But you might find corporate men with high cholesterol in the audience of a corporate wellness workshop. 

Think about who has the problem you’re interested in and where you’re likely to find them. 

Symptom/health issue based niche ideas:

  • Weight loss
  • Fatigue/Low energy
  • Sugar addiction
  • Insomnia
  • Bloating
  • Heartburn
  • Brain fog
  • Stress
  • High cholesterol
  • High blood pressure
  • Metabolic syndrome
  • Type 1 diabetes
  • Type 2 diabetes
  • Prediabetes
  • Anxiety
  • Depression
  • IBS
  • Celiac disease
  • Crohn’s
  • PMS
  • Endometriosis
  • PCOS
  • Infertility
  • Low sex drive
  • Menopausal hot flashes
  • Osteoporosis
  • Autoimmune disease, in general
  • Hashimoto’s disease
  • Lupus
  • MS
  • Arthritis/joint pain
  • Psoriasis
  • Eczema
  • Rosacea
  • Hair loss
  • Acne
  • Fibromyalgia
  • Migraines
  • Asthma
  • Lyme disease
  • Toxic mold issues
  • Emotional eating
  • Obesity
  • Histamine intolerance

3. Pick a dietary niche

If you want to start with a specific diet, think about why people choose it – and target that issue. What problem are you helping your clients solve through their diet? And who has that problem? Now you’re on your way to finding a niche.

Diet based niche ideas:

  • Vegetarian
  • Vegan
  • Raw vegan
  • Gluten free
  • Dairy free
  • AIP
  • Low histamine
  • Low carb
  • Paleo
  • Keto
  • Intermittent fasting

Talk to your target market

It can feel counterintuitive to exclude people from your marketing when all you want is to work with EVERYONE. But when your marketing talks directly to your niche, they feel seen. They think, “this is for me.” And they hire you. 

You’ll end up with more clients – not less.

To see a marketing niche in action and better understand how it works, check out my free, on-demand training right here. You’ll walk away with a clear picture of how to market yourself and earn a living doing the work you love. Register free here

Happy niching!

Full transcript:

All right, hello Health Coaches. Today we are talking about choosing a niche or a niche or a target market. For goodness sake, it's much easier to say it's the same thing. And I have 100, that's right, 100 ideas for you with endless variations. So, even if one of these 100 does not work for you, you're going to find something that does. I'm so glad that you're here. For those of you that are joining me, live extra excited. And if you're listening later via podcast or on YouTube or on replay in our Facebook group, we love you too. All right, Morgan's here. She's letting me know my microphone is doing just fine. Thank you. I'm using the blue snowball today, which I don't usually use, trying something new and Katia saying Good morning from San Diego. All right, let's get going. I would like to know, first of all, from those of you that are here with me live, which niche have you claimed for yourself, or are you considering for your business?

And in very plain terms, that means who are you marketing your health coaching services to? And hopefully the answer's not everyone cuz that makes for very difficult ineffective marketing. If you wanna know more about why having a niche or target market is so, so important, I am going to direct you right on over to my free training. It's at health coach power.com/training. It's a quick 30 minutes on demand kind of thing that is going to help you better understand this concept because I give a very practical example of the why and how behind choosing a target market inside that training. So if it's not already completely clear to you, I wanna recommend that you go check that out. It will become very clear. The other thing I wanna say real quick, when you choose a niche, one of these 100 that I have for you today, it does not mean that you can only ever work with one type of client.

It just doesn't mean that it actually has nothing to do with that at all. It does have everything to do with how you market yourself. It does streamline your marketing efforts and make them easier. Hands up if we like easier marketing. Yeah, I know I do. And I need to give a quick shout out to Julie from Jubee Living Well Health Coaching, who left a five star review on Apple Podcasts and she said so, so good. I was very recently introduced to this podcast by a health coach friend and I am beyond thankful. I'm obsessed in getting information that is incredibly on point for where I am currently in my health coaching career. Thank you so much for being here for us. Simple, straight up with such an uplifting energy. Thank you. Thank you and thank you. Wow, Julie. Thank you. And if you're listening, please send your mailing address to support@healthcoachpower.com.

Reference this episode and we have a little thank you gift to send your way. All right you guys, let's see what everyone's saying. Kaia says that she is currently targeting women 40 plus, looking to balance, balance their new stage of life. Debbie says, classes related to cooking, ingredient substitutions and food. First approach. Debbie, are you not coaching? You're offering classes instead? That's cool. Same thing if you're going to market your classes, who are the classes for? All right, we're not going to judge anyone's target markets right now, so don't be shy. Throw 'em in the chat. Everyone wants to see what everyone else is up to and I think you'll gain clarity as we go through. Okay, so the first thing that I wanna talk about is how to choose. Cause you're going to have to hear lots of ideas today from me, from each other and it's like, well, which one should I go with? .

I don't want you to become frozen because there's just too many options. So when I see a health coach really succeeding, targeting a particular market, finding clients, being able to charge premium prices, keep themselves in business, thrive as a health coach, typically it's going to be one of these three things that formed that connection for them. Either you're going to have personal experience with your niche, either with yourself or maybe because a loved one, a family member or a friend has experienced something. So, for example let's say that I have type one diabetes. Working with other people with type one diabetes seems like a no-brainer. Doesn't mean that's what I have to do as a health coach, but it's an option that would make a lot of sense for me. Now, let's say I don't have type one diabetes, but my husband of 30 years has type one diabetes.

I would also consider that personal experience. So when you're drawing from your own personal experience, it's not necessary, but it's very powerful because you already understand what it's like to have this problem. You've lived it, you've lived with it. So you don't just understand it from a medical standpoint. You understand the day-to-day lifestyle and habits and everything that goes along with it. So first, think about your personal experience. Now some health coaches will say, I've always been healthy, Michelle, is that you? Anybody like that? I've never had a health problem type. Hey, that's cool you got into health and wellness cuz you've always been a health nut. That's fine. Maybe you don't have personal experience overcoming a health issue. So here's an idea. Think about your client experience. Some of you have been working as a coach for a year, two years, 10 years, who have been your best, your favorite, your most fulfilling clients.

I'm not asking you to go through and take the average and try to figure out how all these different clients you've had, what do they all have in common? Cause if you weren't marketing yourself in a really specific way, it might be all over the map. But I am asking you to think about who is the best is the client for me and why or what did they all have in common? So, that's another way to choose. And then of course a way to choose what your target market, your niche should be is based on any specific training that you've had. So maybe you've never had an autoimmune disease, you don't know anyone in your family hasn't had an autoimmune disease, you haven't had any clients with autoimmune disease yet cause you're just starting out. But maybe you've recently completed a very specific training about autoimmunity.

Boom. That's a reason for you to then be drawn to that niche. Obviously you have something special to offer them and you have particular insights about it. So in none of these cases you have to be the foremost expert in such and such in order to claim it as a niche. But it does help tremendously for you to have some familiarity with the problem with the person with that person's life. Got it. Okay. I think a lot of you do this instinctively cuz we have gone through a problem and then we're just drawn to help people with it. But if you've never quite thought about it this way, I wanted to break it down into those three different paths for you to go down in your mind. What do I have personal experience with? What do I have client experience with and what do I have specific training on? Okay, now there are different ways to narrow down a target market.

I have three different ways to show share with you today. I'm going to start with my favorite and I'll tell you why it's my favorite. And then we'll move through the others. Any of them are valid and I'm not here today judge and tell you this is good or this is bad. But I can often tell you if it's viable or not. Are you going to be able to find these people? It's one thing to say that like, oh, am I health coaching practice? I help aliens reverse cancer or something. But aliens, how do I get in touch with aliens? And sometimes we choose a target market like that where we can speak it, we can say what our target market is. But in practice we don't know how to get in touch with those people. We don't know how to reach them. I'm obviously saying the alien thing, tongue in cheek, but it comes up again and again.
So just be careful of that when you're choosing yours. Okay, Morgan is saying she hasn't started yet, hasn't started coaching yet, but looking to target women in their twenties with hormonal imbalance symptoms. Okay, I'm going to try to pin that in my brain and say something about it in just a minute. Morgan. Oh gosh. Let's see if I can remember. And Randy says, mental and behavioral health addiction. And then she also has a vitamins and minerals business. So Randy's looking to help people with their mental and behavioral health. Good. Angela's saying your podcasts are so helpful. Thank you, Angela. She says, I work with high achieving women in their thirties and early forties fighting chronic allergies and food sensitivities. Great. So that starts to get into my first area for us to explore. You can define a niche based on a lifestyle, based on a demographic.

So let's not worry about the health issue yet. Let's just think about types of people in the world. And this is my favorite because once you have identified a type of person, they're fairly easy to find where to find them. They tend to gather together. They have preexisting groups and networks. And also it doesn't require you to be a expert in a particular health area. Just familiar with a specific group of people. And so my first example, moms, I mean, could it be any more obvious? I feel like most health coaches are like, "I help moms, I help moms." So, we'll start with moms. It's a great example because if you're going to target moms, we know that they're gathering together in mommy groups when their babies are young. We know that they're perhaps part of the P t A. We know they're dropping their kids off at soccer practice.

We know that if they're stay-at-home moms, they're going to the 10:00 AM yoga class in town or hitting the gym for that spin class at nine 30. Whereas if we're targeting corporate moms, we know that we can find them at work. So we start to think about who is this person and then we can go find them. Okay, so moms, there's one dads same thing. Teens, millennials, retirees. So, I'm just going kind of by age and gender right now. How about, I was going to say women, but people who are childless by choice. That's a lifestyle, that's a specific lifestyle that not everybody might understand. So if you are childless by choice, you might decide that's who you're going to serve and they're going to be like, oh. So she really gets me. This health coach really understands who I am, what I do and why I do it.

How about single women? How about single men? How about divorced women and divorced men and divorced women and men who have children are co-parenting a lifestyle. Gay men, lesbians, trans folks, African-American, Spanish speaking, expats, Christians, Jews, Muslims, all different demographics that you can choose to target, especially in those last few examples I gave. Let's say Christians, if you are very much into your Christian faith and you belong to networks and churches and lots of activities having to do with your Christian faith, guess what? You had this huge network already to draw from. So think about your different affiliations,

Your religious affiliations. Think about your political leanings. This won't be for everyone, but you could target conservatives, you could target liberals. Think about industries. How many of you worked in a job career before you became a health coach? I did. So that automatically makes me someone who knows a lot about that industry. So you can target corporate women or corporate men in general. You can target real estate, advertising. That's my background. I've had so many clients come to me through advertising. They just know, Michelle, you get it. You've been here. You know how crazy it is. And they'll hire me without a second thought because I have an in with them. How about the tech industry? They need health coaching, don't they? How about small business owners, online entrepreneurs and think pilots, think military. Think shift workers or night workers? Very specific needs. Very different lifestyle that you would have if you were a night worker.

The restaurant industry, they're another one that really need help and they have this particular lifestyle. They're going to be free when no one else is free and they're going to be working when no one else is working. So if you can match that schedule, perfect. What about digital nomads? They don't live anywhere. They travel the globe with their work. That's a very particular lifestyle that you could target. Truck drivers. How about athletes? Marathoners, cyclists, dancers, golfers, I bet we're a bunch of health coaches right here. So I bet you guys are involved in all different types of sports, physical activities, right? Yoga, Pilates, any of these can be a way for you to define a niche. Again, do you have any particular experience? Are you a golfer yourself? Did you dance professionally? Did salsa dancing or something for the past 20 years? These things will direct you to a perfect niche market for you.

What about brides to be, what about pre and post-pregnancy or homeschoolers? What about post bariatric surgery or chronic dieters, right? I just blew through. I think that was 46 different types of lifestyles and demographics that you could hone in on. And they each have specific needs, but it's not enough. So let's say that you were like golfers, I got this. I'm a golfer. My whole family, golf, golf since I was two years old, Michelle said, golfer, I'm going to do golfers. Great, you're not done. Hold right there. Hold it because you're not done. Once you've decided on a demographic, you gotta ask yourself, what can I help these people with? What do they need particular help with?

I can help a golfer get right? And you wanna make sure that this demographic has a big problem that you can help them with. And I'm going to say that again cause I breezed over it. They have a big problem that you can help them with or a big desire that you can help them with. So let's just take golfers for an example. I am not a golfer, so that was probably not the best example for me to choose, but let's just roll with it. Tell me in the chat what might a golfer need help with? And I realize that golfers come and barriers, shapes and sizes and ages and locations. So maybe we would need to niche down a little bit more. Maybe we're talking to retirees living in Florida who are golfing. Maybe they have the problem that their doctors telling them that they have to lose weight because their cholesterol is high and their blood pressure is high and yada yada.

They're of that age group men who are being told that they need to lose weight and they don't want to do any kind of diets. But if you could appeal to them through golf, maybe they would go for it. Maybe you could help them improve their golf game while they're at it. I'm thinking that would also apply to other golfers, helping them improve their game stamina, energy focus. These are all things that a health coach can help with. Even if you know nothing about golf, although it does help if you know something about golf, just so you can relate to these people. Tom saying flexibility. The menopause health coach says getting around the course at that age, just mobility 1000% and they love to golf. It's one of their main pastimes. So if they weren't, they're finding it difficult. If it's like a chore now for them to get out on the golf course, that qualifies as a really big problem.

They don't want that. They don't wanna be golfing for the next 10 or 20 years. So appeal to them through that lens and you have a much better chance of landing a client versus, hi, I'm a health coach and I can help you live a happier, healthier, more vibrant life. And they're like whatever. So you gotta speak to people in their language. That's why it's so important to figure out who they are. And then everything from that would follow. If I'm targeting golfers, you're going to go to my website and it's not just going to be me smiling, happy health coach, I'm going to be on a golf course or holding a golf club or something. I mean I'm talking about health, I'm talking about mobility and energy and all the things. I need to be an excellent golfer, but my whole brand can be geared toward golfers and that's going to make them think in an instant, this is the right person for me.

I think we have talked at length about the idea of choosing a target market based on lifestyle. Let me know if you have any questions that have come up in the meantime, but I wanna make sure we have time to get onto the other. So I'm going to move into a different mode and this is where you can choose a target market based on a symptom or a health issue. These are inherently a little more tricky because where do you go to find someone who has high cholesterol for example, are they hanging out at the high cholesterol club? You're just going to drop by there on a Thursday evening and find them all hanging out? Not really. So as we go through these, you're going to see why it's important to also define some demographic or lifestyle details. But you can begin by thinking about the health issue that the most about and then figure out within that needs your help, you'll be better able to find them.

So for example let's say we're we're going to target people with high cholesterol, but again not really sure where to go with that. If we're going to target corporate men with high cholesterol, then it's like yes, I'm going to go into corporate settings, I'm going to hold corporate workshops. We know that a lot of these men in the industry are sitting at their desk all day probably not eating great. A good percentage of them are going to have high cholesterol. So that would be a possible way for you to find them as opposed to looking and looking and looking for the high cholesterol club meeting. Okay, so let's go through some common symptoms slash diseases slash health issues that health coaches can help with. And I mean we can really help with anything. We'll start with the most obvious, what is it? Weight loss.

Yeah, I'm recording this episode as it happens to be in January. So there's a lot of that weight loss energy going around and that is an example of such a big topic that applies to so many kinds of people. You will absolutely need to niche down further and nicheing down to women with weight loss is not enough . You're going to wanna niche down to women of a certain age with weight loss or women who have low thyroid and I help them with weight loss, right? Because the bigger not the bigger meaning, the more important the health issue is. But the more people that have it in the world, the more you will have to narrow in on exactly who you're talking to cuz you know can walk even into the bookstore and get hit in the face with 500 books about weight loss. It's just such a saturated industry and the more saturated something is, the more you have to narrow down on someone in particular.

Maybe you help golfers with weight loss. So, these two things compare together the issue and the lifestyle. Okay, so that's the first one. Weight loss, a very, very big one. Please niche down further. Sam would go for something like fatigue or low energy. Probably almost everyone on the planet could use more energy. So you're definitely going to have to get more specific about that. Again, going back to our golfers, maybe we don't wanna talk about weight loss. Maybe they don't care so much about weight loss. They care more about the energy they need for the game. Great. Maybe you're going to talk with moms of kids between one and 10 years old. God bless 'em, I'm so glad to be outta that stage. But they need energy too. So get specific about who needs the energy. What about sugar addiction? Same thing can apply to so many people, but if you know a whole lot about kicking sugar, think about who can you best help with that.

And there's things like bloating, heartburn, brain fog, stress, all very common. High cholesterol, high blood pressure, metabolic syndrome. If you're going to target something like metabolic syndrome, you gotta think, does the person know they have metabolic syndrome? Have they been given that diagnosis and that would be one kind of person. Or do they just have all the symptoms but they haven't been diagnosed or they have no concept of what metabolic syndrome is? Because that means if you were to go out there and hold a workshop about overcoming metabolic syndrome, they're not going to sign up for it cuz they don't even know what the heck that is. But if you're a targeting the first type of people with the diagnosis, then they would. So it's important to draw that distinction when we're talking with any type of diagnoses. I mentioned type one diabetes earlier, yes, type two diabetes could be another option and I would consider them separately because they are different.

Or you could consider them together because they have similarities. What about pre-diabetes? I mean, what are the rates? Does anyone know off the top of your head how many million of Americans have pre-diabetes? There's a target market for you. Anxiety can be a target market. Depression can be a target market with these, again, have they been diagnosed with, are they taking medication? Is it very, very severe versus I'm feeling anxious today. I get anxious a lot or I've been down in the dumps. Kind of low mood, no diagnosis, no medication. There's a spectrum there. You're going to wanna decide where on that spectrum you're going to fall and be careful with that. Of course, make sure if it's on the far end, you're working with other practitioners. You could target people with i b s. You can target people with celiac disease or Crohn's. This is where I'm going back to.

Who was it? Oh my goodness, I'm scrolling back here. Was it Randy? No, it was Morgan who said she wanted to help women in their twenties with hormonal imbalance symptoms. Well, Morgan, I wanted tell you that no 20 year old is saying I have hormonal imbalance symptoms. I'm so glad that Morgan's here to help me with hormonal imbalance. She's not thinking that. But women with hormonal imbalances might be thinking about their PMS. So ,you could target PMS, you could target endometriosis, you can target PCOS, infertility, low sex drive, menopausal hot flashes, osteoporosis. I just went through all kinds of hormonal problems from young, a younger age to an more advanced age. Anything along that spectrum you could target. But I wouldn't just target hormone health or hormone balancing. It's too broad. It means too many things to too many different women.

You can target autoimmune disease in general. You could target specific autoimmune diseases. Does anybody do this? Tell me if you hear live. If you're an autoimmune health coach. We've got things like Hashimoto's disease, lupus, Ms. Celiac, maybe I already said celiac, sorry, arthritis or joint pain, psoriasis, eczema, rosacea. Now we're getting into skin issues. You can target people with acne. You can target people with fibromyalgia. How about migraines? How about asthma? How about Lyme disease? See now we're on the end of the spectrum. We started with weight loss and brain fog that everyone pretty much suffers with to some degree. Lyme disease starts getting real specific. And when you're dealing with Lyme disease, if you're targeting people with Lyme disease, you probably don't need to niche down much further than that because not that many people have it. I mean a lot of people have it, but not the way that a lot of people wanna lose weight.

So, the more specific the diagnosis, the less you have to say, am I targeting men? Am I targeting women of this particular age or this location? Because the problem is specific enough. Does that make sense? Same would be for toxic mold issues. Only a small percentage of the population has any idea what that is or knows that they have it. You can target emotional eating, you can work with obesity, you can work with histamine intolerance, right? There's another real specific one. So in all of these cases, do just run it through a filter. Don't just say, oh, I help with this one health issue to think what type of person do I help with this type of issue? Is it a broad issue? Do I need to be specific? I need to narrow down on the type of person. And here's the clincher you guys.

I help them get what my niche is. Acne. I help women with acne. Great. What do I help them get rid of Acne forever. It's a big claim, right? Do I reduce breakouts? I think that's a more fair, reasonable claim to make. I mean that is what you're going to be helping them do. I help them? You could appeal to what they want instead of what they don't want. I help them get smooth, clear skin. I think that would probably work best for you if you were targeting women with acne. All right, let me go through some of the comments that have come in. While I was just chit-chatting, Randy said, I like that I was a single mom for 14 years. It's draining. And that made me not trust others. A health coach would've been helpful. Single moms, it's a totally different lifestyle than if you're parenting with two adults in the house. Leticia says, for me, weight loss is an end result to many other things. All my clients want it, but their real issue is burnout or anxiety or chronic pain. Yes, great point. And for this, what I wanna say to you is you have to meet your clients where they are. And that means she may have severe burnout, anxiety, chronic pain, probably a whole host of other issues that go along with that. Which one is she seeking help for?

Probably the weight loss. And that's the way of the world. I mean, it's actually awful and I hate to admit it. So if you go out there with a message about, I'm going to help you with your anxiety, and she's like, yeah, yeah, yeah. Well what I really wanna do is lose 20 pounds. You're not going to get the client. She's going to go with a weight loss program. She's going to go with something that is meeting the need that she thinks she needs. , that she wants, not what you want for her, not what you think she needs. Do you know what I'm saying here? So another opportunity to reach that type of woman would be to be out there with a message about how weight and anxiety are intermingled or about how stress and weight go hand in hand. Maybe there's a way for you to talk about them together, but ultimately you'd be targeting a certain type of woman who is likely to be stressed out.

So maybe lawyers and dollars to donuts. She's going to want to lose weight. And that's just how it's so be careful about targeting something that you think is a big problem for this person versus what they think is a big problem. I need to say that, and I appreciate you Leticia for bringing up that point. Okay, Katie said one in three adults have pre-diabetes according to the C, d C. Thank you Katie for looking that up while I was talking. 30% of the adult population has pre-diabetes. So again, if they know they have pre-diabetes, then you can mark it to that. This is a guide to pre-diabetes. This is a workshop for people with diabetes, for women with diabetes. Or maybe they don't know they have it or they kind of went LA with their fingers in their ears when their doctor told them. And therefore they probably are dealing with low energy issues, weight loss issues, and they're going to respond to that type of messaging instead.

So again, am I targeting people who know about the diagnosis or not? Very good Letic. Leticia says she works with autoimmune clients. Manan says autoimmune and environmental toxins great. And Leticia also says it's chronic pain and autoimmune illness for me, but I don't feel like they know how to use me. Could they be too overwhelmed by practitioners already? That is something to consider. And with all of these you wanna consider, is this person ready, willing and able and accessible to me? We talked a little bit about the accessibility piece earlier when I mentioned trying to work with aliens. But are they ready, willing and able? Do they know they have the problem? Do they want to work on the problem and are they able financially? Do they have enough energy? Do they have the resources basically to be able to hire a health coach right now?

And if they're already working with a huge number of practitioners, the answer might be yes cuz they've demonstrated that they are willing to spend money to get help. The answer might be no because they have spent so much money to get help. This is where some market research comes into play and I'll talk about that in just a minute. So moving on, cause we are running out of time, but there's so much to talk about today. The final way for you to approach target markets is based on a diet interest. Now this is probably my least favorite way to define a niche because it is focused on a method, not a person, not a problem. Which means it's harder to find the people who are interested and have a big enough problem that warrants them hiring you. What I mean by that is let's say you're a coach and your target market is or your niche is plant-based.

Okay? Someone might be curious about going, how are you going to find them? Where would you market yourself? They're kind of all over, right? It's hard to actually literally do the work of targeting saying, I'm going to go there or I'm going to advertise in this magazine, or I'm going to be a guest on that podcast, right? Because you're trying to find people who are interested in going, it's kind of a crap shoot. So we don't know exactly where to find them. And if they're just curious, they're just curious, there's no particular problem to solve. Are they going to spend hundreds or thousands of dollars to work privately with you?

I'm going to pause right there. Let that sink in any of these cases. Is the problem big enough? Is their motivation strong enough for them to spend hundreds or thousands of dollars to work with you? We know someone that has say chronic pain, fibromyalgia, like yes, they're spending money to feel better cuz it's so bad they're willing to do that. But if they're just like, it might be interesting to go, no, they're probably going to buy a $29 book. So in that case, I would back up the truck and go, why do they wanna go plant-based? What problem do they have that would lead them to think they should go and then target the problem instead, target the person and the problem in like 99% of cases. Now that being said, you could niche down vegetarianism, veganism, raw veganism, you're helping people. Maybe they're big problem is that they have to go gluten-free for a health reason, but they're having trouble sticking to it.

That's a little weak. They would have to be having a lot of trouble sticking to it and suffering the consequences. And why are they going gluten-free in the first place if they have celiac disease? I want you to target the celiac and then help them with everything that goes along with that. Not just going gluten free, but maybe you're a specialty in the FODMAPs diet or AIP P or low histamine or low carb or paleo or keto or intermittent fasting. Now those last few are very hot right now, the keto and intermittent fasting. So sometimes this works because everyone's interested in it, everybody wants to do it. You might get traction very quickly because it's popular in the media right now in the zeitgeist. So there are opportunities for that. But be careful if you become known as the intermittent fasting queen couple years from now, that may no longer be so popular and your business might have had this peak and then straight downhill because what you're known for is no longer considered so hot.

And with any of these, even if you're like, yeah, know what Michelle? I hold cooking classes and I create courses and I make them all about going low carb. Okay? And what do we help our clients get as a result of going low carb? What do we help our clients get as a result of any of these dietary interventions? Think about that. Why are they going on the diet? So for example, maybe you're an expert in keto because you help people with epilepsy. I got a girlfriend, she had a child who was having the terrible, terrible grandma mal seizures all the time and they went on a keto diet for him and it worked, right? That was really hard for her to do. So that would be very different than I help women over 40 go keto to lose their menopause belly. You know what I mean?

Very different business model. So, consider, what do I help people get through this dietary intervention? Morgan saying, should I state my niche on my website? I don't wanna discourage new clients since I have none, but I also want those who do perfectly fit my niche to feel and trust that I can help them. Yes, your website is a place for you to be very specifically talking to your target market. Not just naming it, I work with golfers, but appealing to them. Make your next golf game great. Keep golfing for the next 20 years. That's what that target market wanted to hear our retirees in Florida, you want to gear all of your marketing efforts toward this person. Because if that person were to arrive at your website, Morgan, and it was just like healthy living by Morgan, I help you live happy, healthy life. They're much less likely to become a client than if that golfing client arrived at your site and they saw something that was specifically for them.

And that's why it is counterintuitive. But the more you niche down in a really smart way, the more clients you will get. Not less. Remember what I said earlier, you can still work with anyone. So if you know your neighbor doesn't fit your target market, that's okay cuz you're just talking to them anyway. A target market helps you when you are putting forth marketing efforts. If you're going to run an ad, if you're going to put a billboard on the side of the highway, you better have a target market in mind before you spend all that money. And here's the last bit that I'm going to say about target markets for today. Or niches or niches. Just because it looks good and it sounds good, or even because I said it in this episode, it doesn't mean it's bulletproof. You're going to wanna make sure that you go after a niche that's ready, willing and able, that's accessible to you and that wants to do the work.

I mean, I guess that's part of being willing, but that is proven that they are interested in spending money to solve their problem. Cuz they could be curious, they could be kind interested, but someone's not putting their money where their mouth is. They're really not that interested. If some of you are holding consultations with people or offering consultations and nobody's taking you up on working with you, chances are they don't have a big enough problem or you're not tapping into that problem, you're not bringing it to into their mind in a way that makes them go, oh yeah, I really do have a big problem. I really should hire this health coach. And this is why Inside Healthy Profit University's core curriculum, I teach how to do market research and validate your niche idea before you move forward, before you redo your website, before you put together a whole bunch of materials and spend a bunch of money on it, I want you to validate it first. Make sure that this idea you have in your head and you write down on paper, is this going to work? It's like, let's go find out first.

And if you wanna learn more about that, check out again, my free training, which is at healthcoachpower.com/training. And I wanna thank all of you for joining me today for this episode, and I'm happy to take your questions inside the Facebook group so we can keep talking about your niche ideas. All right, take care of everybody else. See you next time.