#233: What is Healthy Profit University?

What is Healthy Profit University?

You may have heard Michelle mention Healthy Profit University…or maybe you’re even a member! In this episode Michelle makes some big announcements about NBHWC approval and explains the difference between the courses she’s developed specifically for health coaches. Join the waitlist for 2023’s Fast Track Semester at HealthCoachPower.com/waitlist.

And view all Healthy Profit University courses at: HealthCoachPower.com/courses

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What Is Healthy Profit University?

The goal has always been the same – to keep health coaches in business, so we can keep doing this work that is so needed in the world.

With that, my years of experience as a health coach. and 20 years on online marketing…

Healthy Profit University was born in 2017 with seven founding members.

Since then over 2000 health coaches have completed our Core Curriculum.

The origins of HPU: Business help for health coaches

With that first group I built the curriculum as I went, drawing on my experience as a successful health coach and many years in marketing/advertising before that.

Those seven members soaked everything up – they were sponges, eager to learn better ways of doing business and finding clients.

And as the years went by, I started to notice that some coaches stayed stuck no matter how much they learned about marketing. There were things that they weren’t learning in their health coach certification programs. Missing skills. Areas that were holding them back.

There was a demand for more education and support – usually in the form of an email that said, “Hey Michelle, have you ever thought about creating a course about…?”

So I did.

HPU today: Courses to help health coaches thrive

So now, seven years after it all began, let me reintroduce you to Healthy Profit University.

Our Core Curriculum has grown into a whole suite of courses to help your health coaching business thrive.

Several of our courses are now approved for CE credits by the NBHWC (that’s the national board!)– and the rest are in the works.

View our course offerings here

Which HPU course is right for you?

  • The Core Curriculum remains at the heart of Healthy Profit University. The goal is to help you to earn a living doing the work that you love! You can start any time – this course is available year-round. And if you’re a new coach, or an experienced coach who’s struggling to find a consistent stream of clients, you’re in the right place.Take note: the Core Curriculum is not a get-rich-quick program. I don’t teach trendy social media hacks. You’ll build a super-solid business foundation that will continue to grow, year in and year out.
  • The Fast Track Semester happens only once a year! It’s when I lead a group of coaches through the Core Curriculum together, in real time. With live weekly meetings and a group keeping pace together, nothing beats this powerful level of support and camaraderie. It’s perfect for you if you crave the energy and accountability of a live group and want to make a ton of progress in a short period of time.The waitlist for 2023’s Fast Track is now available. And it’s definitely worth adding your name to the list because there’s no obligation and you’ll be eligible for the best possible bonus package. Join the 2023 Fast Track waitlist here
  • Copywriting for Health Coaches is for those of you who hate staring at a blank screen, feel awkward expressing yourself in writing, dread crafting emails…you know who you are! I have a background in big advertising and twenty years of experience writing marketing copy. Let me teach you the tools to attract clients.
  • Lots of coaches want to get into Creating Online Courses – and this course will show you how to bring your idea to life, step by step, without getting overwhelmed by technology. Looking to reach a new audience or scale your health coaching business? We’ll show you how.
  • In Confident Coaching for Health Coaches, we work on skills to help you develop and believe in yourself as a coach – imposter syndrome, be gone! You’ll learn to help clients succeed while staying within your scope of practice, believe in your skills and dig into the actual work of coaching so your clients get the results they’re looking for. High fives!

And there’s so much more coming! For more information, check out Healthy Profit University’s course catalog.

Full transcript:

Hello there, health coaches. I took a little trip down memory lane before recording this episode. I went way back in my files to the very first launch of Healthy Profit University, which was in 2017. We had seven founding members who got in on the ground floor, literally as I created a step-by-step marketing curriculum for health coaches is based on my own experience and building my own health coaching business. Not to mention my extensive background in advertising and online marketing. In the past seven years, we've had around 2000 health coaches go through what is now known as Healthy Profit University's core curriculum. It's crazy, right? To think of something that you start in your business and to see it grow year to year. It's just, it's massive to look back on and think of all that we've accomplished in the past seven years, and it's been such a joy to watch coaches take the necessary steps to find clients, to create successful businesses, to create profitable businesses.

That's the whole point. We want to keep health coaches in business so that we can keep doing the work because the world needs us. But along the way, like over the past however many years, seven years, I saw where some coaches were getting stuck. I saw things that were limiting their growth, things that either weren't covered in their health coach certification programs or common weak areas, missing skills, and that's when I started to dabble in creating other courses for health coaches to fill those gaps. So seven years after it all began, I would like to reintroduce you to Healthy Profit University, or as we call it H P U, no longer a single course, but we really have a true university with course offerings to support you wherever you're at in your health coaching career. Now, several of our courses are already approved for CE credits by the NBHWC.

That's the National Board for Health and Wellness Coaching. We are in the process of working on the rest of our courses getting approved as well. So that will be coming. You can see all of our current course offerings right now at healthcoachpower.com/courses, and I'm going to give you a little overview right here right now, including a big opportunity that's coming up in 2023.

So, our core curriculum remains at the heart of Healthy Profit University. My goal with this comprehensive curriculum is to help you earn a living, doing the... doing the work that you love. It is a must for new coaches, for experienced coaches, anyone who is looking for a consistent stream of clients. And this course is worth a whole bunch of CE credits through the NBHWC, but I want to warn you about something. Our core curriculum is meant to help you build your business, starting with the strong foundation. It's not about let's get rich quick. It's not about trendy social media hacks or tricking algorithms or DMing people all day, none of that. In fact, social media really isn't the focus at all.

You want a real business that generates clients year in and year out, like my own 14 years in this industry. You need our core curriculum. The core curriculum is available year round. Again, info on this and all of our other courses can be found@healthcoachpower.com slash courses with a core curriculum. You can start anytime. We know like health coaches are graduating at all points of the year, or maybe you've even graduated a while ago, but now you're ready to dive in so you don't have to wait.

The core curriculum is available for you to get started with right now. Now that being said, there is something powerful about being part of alive led group or a cohort, right, where everyone is doing the same thing at the same time. You get that group vibe and there's that comradery among all the members of the group. It can be extremely effective in making progress or this is what I have found to be true, which is why once a year I lead a group of health coaches through the core curriculum in real time. We are working together. This is our Fast Track semester during Fast Track we meet every single week. The group is keeping pace with each other. We make a ton of progress in a very short period of time, and then I throw in a whole bunch of extras and bonuses, a whole boatload of stuff.

Now, fast Track, just like our core curriculum is approved by the NBHWC for CE credits. So I want you to know that, and this is what I was alluding to earlier. Our 2023 Fast Track semester is coming this spring, and the wait list is now available at healthcoachpower.com/waitlist. So, if you're even remotely interested in being part of this year's group, definitely get on the wait list because first of all, there's no obligation and second of all, being on the wait list is going to give you access to the best possible bonus package. So, I want to make sure that you have the opportunity to get that. The url again is healthcoachpower.com/waitlist. Okay?

And if you're listening to this episode after we enroll this Springs 2023 Fast Track, that's okay. You can always join HPU's core curriculum and upgrade to Fast Track next time. In fact, we have a lot of our HPU me core curriculum members who will take advantage when Fast Track comes around and upgrade because they want that group comradery. They want that live led experience as another layer of support. So, that's very exciting. That is coming up. Let me tell you what else we have available inside the university right now.

Another of our courses is called Copywriting for Health Coaches. Oh my gosh, writing. It's like something that so many health coaches hate to do. As I mentioned earlier, I have a background in big advertising, and at this point we're looking at 20 years of experience writing marketing copy. So this course is for you if you hate staring at a blank page, you never want to write an email.

You feel awkward expressing yourself in writing, and you feel like when you do write something, it's just, nah, you know it's not interesting. Nobody wants to read it. What if you could instead attract clients with every word? Think blog post, think social media posts, think about your website, think about your emails. Copywriting comes into play all over the place, so that's why I created this course for you. We also have a course specific to creating online courses. Kind of meta I know, but so many coaches want to create an online course, and this is something that I did for the very first time in my own health coaching practice way back when in 2010. Since then, I've generated seven figures through online courses alone, and I'll show you how to bring your idea to life inside online courses for health coaches. And the last course inside our university that I'll tell you about today is our coaching skills course.

It's called Confident Coaching for Health Coaches. And this is for the coach who, you know, want a client. You want more clients, but you also kind of don't because you're kind of scared to take on the clients because you're not sure if you can really help them. It makes sense when you're first starting out. It makes sense even if you've been in practice for a while to have some of that lingering imposter syndrome. I just don't actually know how to do the work with clients feeling very common, very normal. If you are working with clients and you would like to see them making more progress and you want to make sure that you're staying in within your scope of practice the entire time, then this is the course for you. Confident Coaching for Health Coaches is approved by the MBHWC as well. I really want to tell you about a bunch of other courses that we have in the works. We have so much good stuff coming, but that is going to have to wait for now. Check out our course offerings at healthcoachpower.com/courses. And if you're interested in the 2023 Fast Track semester, the wait list is open now go get on it. It's that healthcoachpower.com/waitlist.