#297: How Health Coaches Are Growing Their Practice in 90 Days

how health coaches are growing their practice in 90 days
Hear from 3 real life coaches in our community who have stepped out of their comfort zone to GROW in the last 90 days! They’re building mailing lists and relationships, making offers and learning how to manage projects so all the pieces fall beautifully into place. Want to do the same? Our no-obligation waitlist is open for Fast Track at: HealthCoachPower.com/waitlist

 

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Full transcript:

Michelle:
Well, hello there, health coaches, thank you for joining me. This episode is not live like our usual episodes. This episode is prerecorded and as you listen, I will be somewhere in Italy with my children. So we wanted to preload the podcast queue for you, and today we're talking about how some coaches in our community have been growing their practice over the last about 12 weeks or 90 days. These coaches all participated in our Fast Track program, so I'm interested to hear about all of the successes they've had and perhaps the challenges. If you are interested in joining our next Fast Track opportunity, you can get yourself on the wait list at healthcoachpower.com/waitlist. So joining me today, we have Callie, Rachel, and Connie. I'd love to hear from each of you. We can just kind of go around the circle and in here. Where were you at about 90 days ago when you said, yes, I'm going to join Fast Track. What was your biggest motivator and where were you at with your business back then? Callie, maybe you can kick us off.
Callie:
Yeah. Hey Michelle. Thanks for having me on. I was just knowing I needed an extra boost of that handholding and confidence myself. I know coaching can be so powerful in other people's lives to create change and I really wanted to put my own money back into this entity that I so know and appreciate and love and I want to share with other people. It was like, okay, it is time for me to actually do the thing and get coached myself even for my own coaching practice. So yeah, that's where I started out and was really grateful.
Michelle:
And how far along were you and your business at that point? Clients mailing lists? Were you doing this stuff? Were you just starting?
Callie:
Yeah, I had no mailing list. I didn't have an email of marketing scenario set up for myself. I had just graduated from the school I went to in December and was starting to see a few practice clients, but was like, okay, kind of just looking for that first step to take.
Michelle:
Okay, perfect. Great. I mean, we have coaches coming in from all experience levels, so you were more on the early end of things. What about you, Rachel? Where were you 90 days ago?
Rachel:
I was really frustrated and confused with the marketing side of business. I didn't go to school to be a business owner, so that side of it, I felt like every time I went to do something I had to teach myself. And when I came across your course I was like, this is literally what I've been looking for and I felt like was missing in my business. I had already had an email list, but it wasn't very long. I don't know specifics as far as how many I've grown over the last 90, but I definitely have added more and I've just gotten so much more consistent with my email marketing and just more confident in what I'm sending out. I kind of played around with a few different formats of how I wanted to do it, and I was overwhelming myself and I think I was probably overwhelming my list anyway. So when I found your helpful email templates, they were exactly what I needed to get my point across without stressing out, stressing out my clients with too much information. So yeah, that was kind of where I was at. I was just missing that marketing piece or the confidence to know that I was doing the right things. I just didn't know. I felt like I was throwing darts at a board and I was never hitting the bullseye. I wasn't even close.
Michelle:
So when you said I knew this is exactly what I needed in my business, you knew you needed marketing help. I mean, gosh, every health coach needs marketing help. That's the biggest stumbling block. Had you looked for other options, there's lots of different coaches and courses and business things out there. I'm just curious why this one spoke to you.
Rachel:
So yeah, I definitely had looked into other ones, but what really appealed to me was that it was specifically for health and nutrition coaches because I've had coaches before, but they weren't specific to that type of coaching, they were just in general. And I felt like it's just a different thing as opposed to, I dunno, whatever else you could do as a coach or so many coaches out there. So that was really the appeal for me, that it was specific to my expertise and I could tweak everything to my own niche, which is moms, and it was just simple. I have four kids and a lot going on. I needed simple direct, this is what you need to do, and that was it. And the fact that it was geared towards what I coach was really helpful.
Michelle:
Got it. Thank you for sharing. And Connie, we'll come to you, jump us back 90 days. What made you take the leap? Where were you at?
Connie:
Oh, I was in a similar boat as Callie. I had just recently graduated from my program and I was dabbling around a little bit, posting something on Facebook and trying to get something started on Instagram and my husband was in my ear, I should do this and I should do that. And I tried to do a few different things. I had no mailing list at all when I found this program. I attended one of those three events you were hosting at the time and it was kind of an eyeopener for me on which direction I needed to go in order to be successful. So it was almost a no-brainer to get in the program on the Fast Track program.
Michelle:
Awesome. Alright, well you've mentioned all three of you mentioned a lot of mailing list stuff, but another thing we do inside the program and PS all health coaches need to be doing regardless of if you're in a program or not, is we need to make offers. We can't sign clients into a private coaching package, an online course, a mini program, anything if we don't ask them. And that seems to be a big hurdle for a lot of coaches because we don't like asking for money and we don't asking because what if they say no? Right. So I'm just curious, you've offered private coaching, you've offered a five day mini program, we'll just go around in the same order. Tell us about that, Callie, what was it like for you to say, Hey, do you want this thing? Do you want to buy this thing, apply for this coaching?
Callie:
I loved what Rachel was saying about things actually making a lot of sense in the flow of how fast tracks worked. We started out by nurturing our audience and building and offering us something free to attend so that we're really starting out with that generosity first and we're able to build that reciprocal relationship with our potential clients, our audience. So that felt really good to be able to start from a place of giving and building just a genuine connection with folks and showing just a bit of how I show up to this space and what I can offer as well. So that felt really great. And then also having this proven template of how to do sales calls and go through that process through Fast Track was so helpful as well.
Michelle:
Awesome. Yes, the whole sales call recipe as we call it. Have you put it to good use?
Callie:
Yes, yes I have.
Michelle:
Awesome. Thanks for sharing. Rachel, what about you? What is it like for you to make offers? Is it easy before or difficult before? How is it now?
Rachel:
I don't know. It was never super easy. I mean, the way it's worded in the emails that we've had templates for, that made it a lot easier. I had been offering my services previously, but I think that, like I said before with it, my other coaches not being nutrition or health coach specific, they were just sort of, I just felt like I wasn't getting the right advice where I feel like here the way to word your offer and the way to approach it made a lot more sense to me. And having the sales script, that's really awesome, especially again, very geared towards health, nutrition, all of those things. So yeah, definitely it is. It's scary though to put yourself out there and the asking for money part is the hard part for me. I'm always just like, I would just do this for free, but we need to eat. So sorry.
Michelle:
Yeah. So with that, had you ever run a mini program before? Because since we do both, you have the opportunity to ask for a larger amount of money and also a smaller amount of money. Does that feel like a relief and a much easier way to go?
Rachel:
Yeah, and I was sort of, before I even signed up for your Fast Track course, I was sort of approaching that idea of how do I create this almost lower priced intro course into my one-to-one coaching, or I also have a course, how could I navigate them into something else? So that was a perfect fit. I was literally just like, how am I going to put this together? And then I somehow found you and you had all the things and that was one of them because I did want that lower price point, especially working with moms. I feel like moms are always the last one to invest in themselves. So I wanted something that I could be like, this is pretty affordable, why don't we start here and then we could navigate and see what else we could do. So that was fun to do and I liked the five day approach to it. I felt like you really got to know your people a little bit more and they got to know you a little bit more as opposed to just a one-off workshop or something.
Michelle:
Yeah. Well maybe you can just say a little bit more about what it was like for you to run that five day program. I mean, obviously you make some amount of money from the people that sign up, but what other benefits were there for you?
Rachel:
It was really just, I guess I have previously run worked things in a Facebook group, but never by myself. So it was a confident boosting for me to have a lot of the information that you gave and then just how you had us pre-load, all the things. All of my posts were scheduled out a couple of months ago, so when the actual thing came around, I wasn't stressing out. So it was just simple. The email would go out, the Facebook thing would pop up, and then I would just make sure to get in there and just interact with all the people in there, answer their questions. I didn't have too many people in there, so I would also private message them and just make sure that they were okay as well. But yeah, it just, it broke it down so nice for me. It decluttered my brain to figure it out just to have that format.
Michelle:
Oh, I love it. I basically wanted to give you guys is what my project manager does for me where I have ideas. We always want to do all the things, but then in executing it, sometimes you're just tripping over your own feet and then it's the day of and you're like, oh wait, I never did that and I never posted that and I never sent that email. So we really backed out the whole schedule of like, when do you do this? When do you do that? So that it all comes together, like the puzzle piece, all fit at the end. I'm really glad you're able to experience that. That's how you want to work. You don't want to be stressed out doing your health coaching. It's like being stressed out going to a yoga class,
Rachel:
Right. Yeah, it was definitely took a lot of the stress off of it.
Michelle:
Thank you for sharing, I really appreciate that. And Connie, what about you? How is it for you making offers in these various ways?
Connie:
Yeah, the song I felt pretty comfortable just because I followed the process that was laid out in the program. I've never had to make offers in my previous employment, so this is a whole new concept to me. But it felt like all the emails, the nurture emails, and it's just all kind of led the potential client down a logical path where they would expect an offer at the end. So it felt really comfortable to do that at that point.
Michelle:
I'm so glad to hear it. We never want to feel like the used salesman kind of sales. We always want to feel like we're coming from a place of service because we are. And Connie, how did it go with running your five day program?
Connie:
Well, I thought it went really well. So I had a small group there and it was great again because everything was laid out and all the posts were already scheduled, so I just had to show up on the days to interact with the participants, so it made it really comfortable.
Michelle:
That's fantastic. And it's a short program when you do a five day thing. I know even health coaches will kind of say, what can you possibly expect to do in five days? No one's going to see any improvements in five days. So did those who were participating with you see some improvements over that short period of time?
Connie:
They had some improvements in the digestion and one of 'em was less stress. But the other thing too is that it just builds a relationship that no like and trust factor that you speak of so often is something that you can just really build up. And when you have a small group like that,
Michelle:
That's perfect. And I thank you for sharing that too. I mean, some of our coaches come in and maybe have a bigger mailing list already or maybe some other big audience and sometimes people run their first program and they got 20 people in it and they're adding bigger numbers, but we all start somewhere. And so if you're starting with just a couple people attending your events, a couple people signing up for your programs, that's exactly appropriate. We are not going to make six figures in the first year of health coaching. That is a ridiculous statement for anyone to make, but we can build up that income. It's logical, it's going to build over time. So congratulations for taking those first steps. And we always talk about that Health Coach High. I've really noticed with all of you with this group that sometimes when motivation can wane because like Rachel, you said we didn't want to become business people or marketers.
That's not why we get into this. And sometimes motivation starts to drop when we have to do the emails and we have to do the advertising, but you work with one person who gives even one positive bit of feedback, it gets one great result and suddenly it's like, oh, I know why I'm here. I know why I'm doing this work. So I saw this lift in energy from all of you. So anyway, thank you for sharing. I apologize if you can hear some banging in the background. By the way, there's some work getting done on my house and gosh, they just don't take a break when I want them to. Anyway, as we wrap up, I have a question for you. Now that you have gone through Fast Track and you've seen all of our, I mean we had so many participants, all of our other coaches go through, what do you think it takes to succeed not only in Fast Track specifically, but as a health coach? If you could just name one thing that you've noticed is really important for success. Hallie's giving me a look like "Don't ask me first."
Connie:
I think it would have to be perseverance.
Michelle:
Say more.
Connie:
I just think that as you just said, nobody's going to make six figures in the first year. So you have to have some faith into the process just like our clients would have faith that we have a process, we have to have some faith in the process that it's going to build over time and it takes perseverance for that. So just keep doing the things that need to be done and just moving one step at a time one day after the next and get to the point that you want to go to.
Michelle:
That's a great point because whenever health coaches are like, but I only had this many people, or I only had this many in my mailing list, or I only made this amount of money, it's like a client who's like, but I only lost half a pound or whatever result did not materialize as quickly as they sort of dreamed that it might. But we all know it's small, consistent efforts over time. It is the exact same thing. So we need that perseverance, Rachel.
Rachel:
So I totally agree with Connie. I feel like the same thing just and what you were just saying, those small changes, and it is funny, when I talk to clients, there's so many things that align with what I say to them about their health and their nutrition that also could totally align with me and my business that I very similar, but obviously two different situations. But I also think it's relationships, just building those relationships and just getting people to know and trust you because I know I'm somebody that typically, maybe I follow you for a while and then I will eventually work with you, but I don't usually just meet you and immediately work with you. So maybe there's people on my mailing list that aren't interested right now, which is not the right time, but later on. So just continuing that relationship. Even if I've offered them something and they didn't take it, it's okay.
And I think that that's taken me a while to embrace that that is okay, that we are building a relationship and eventually they'll want to work with me or eventually they won't, but, or maybe they'll recommend me to somebody else. So it's not always about that person necessarily, it's just about spreading the word of what I do and what I want to do with moms and just hoping that relationships form and just nurturing them, which is why I really love the emails and all of that. It makes it so much easier to know how to do it.
Michelle:
All right, well so far we have a really good business plan going where we're going to persevere through all those little steps along the way. We're going to build relationships along the way. This is ideal, Callie, what's the other thing that we have to do?
Callie:
I feel like there's just this invitation for more generosity, more showing up with who you authentically are to continue this whole thing that we love health coaching. It's the more that people, again, like Rachel and Connie have said, it's showing up in small ways and just being there for your people in authenticity.
Michelle:
I love it. Well, you guys have done an amazing job. I want to thank you for being part of this fast track group, and of course we're going to keep seeing you around. Is any of you going to take the 12 week marketing plan and repeat it? What's your next step?
Connie:
I plan to repeat it later in the fall. I think right now I signed up for another program, and so I'm going to focus on that for the next two to three months, and then in the fall, repeat the 12 week.
Michelle:
And that's the beauty of it. You have this system now, this module that you can just plug into your year and you can just go through it again and it's going to work again. It's only going to keep working better as you get more used to it and your list grows, your audience grows. So I'm excited to hear how that goes for you. What about for the two of you, Kelly and Rachel, what are you planning for the next half of this year
Callie:
To show up with more confidence and make offers, continue to make offers building this momentum on? Yeah, we are health coaches and this is worth investing to be able to make these long-term sustainable shifts for our
Michelle:
Clients and with our clients.
Rachel:
Yeah, I also definitely plan to reutilize the materials, but I also did sign up for your email course too. I have no idea. I can't remember what it's called, but I signed up for it. So I'm excited to dive into those materials and also utilize those and just get better at writing copy. So then I could eventually just write my own emails and be as direct and clear as the ones that you've given us are. But yeah, I definitely want to use that again because like you said, I could. It's going to be better the next time and I already have a lot of it done, so it'll be easier too. But yeah, probably not until the fall.
Michelle:
That's perfect. Yes. Reuse, reuse, reuse. Life is so much easier when we can do that. So for all of our listeners, if you're interested in joining us for our next fast track opportunity, the wait list is open. You can go to healthcoachpower.com/waitlist, and you'll be the first to know, and you can get in because you're going to get your hands on the same materials, the same emails that Rachel's been mentioning, the same program that all three of these women have run for you to make the offers to actually start earning. And that is the name of the game. And yeah, you're not going to make six figures in the first year. I think that's okay. I don't think any of us got into this because we had to become a millionaire overnight. But if we want to serve, I always say money is just the measure of your impact. Because when you're earning, that means you're working with somebody. And when someone's paying you, that means they got skin in the game and they're doing the things, which means we're changing the world. So thank you so much for joining me today, you three. I really appreciate you. I'll see you all next time. Bye-Bye.
Rachel:
Thanks. Bye bye.