You’re smart. Passionate. And a total health nerd.

We have a lot in common already.

You’re smart. Passionate. And a total health nerd.

We have a lot in common already.

I know how hard you've worked to complete your health coach certification and how excited you are to help others live their best lives.

(The world needs more people like us!)

I also know that you’ve likely gone through your program unprepared for the shock of having to step into your new role as an entrepreneur.

You’d imagined sipping green smoothies, earning a great income and living a life of freedom...but the reality is more like hustling hard for a handful of 1-on-1 sessions that don’t pay the bills, struggling with social media, and hiding your doubt from loved ones who ask, “So, how many clients do you have?”

If you’re nodding along, then I’m here to tell you that this is 100% normal and to be expected (and there is a solution – I promise!)

Why do I know this?

Because 15 years ago, I was you.

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And while I now created a thriving health coaching business that gives me the freedom to raise my kids and an income to put five skylights in my house from just one month... it wasn’t always that way.

In fact, I was a complete wreck when I started out.

I spent my days racing from one task to another. In-person workshops, farmer’s markets, networking events, pantry clean-outs, cooking classes, blogging...you name it, I tried it. 

But because my efforts were unfocused, I didn’t see results. I struggled for 4 long years.

I ended up burned out, anxious, and depressed.

I experienced the exact opposite of what I had signed up for when I bought into a career as a health coach.

And the worst part? When I broke down all the time I was putting in by the hour, I was making minimum wage (sometimes less) for all this effort.

I mean...I didn’t leave my corporate career so I could feel more exhausted, unhappy and broke...

Did you?

It was out of exasperation that I took a hard look at my to-do list and crossed off everything that wasn’t moving me forward and wasn’t making me money.

All the time-wasting fluff, complicated shiny objects and B.S. had to go.

I needed a simple plan that would allow me to succeed. Something that would let me FINALLY step into my role as an entrepreneur.

The outcome?

A straightforward business and marketing system that specifically caters to the needs of running a profitable health coaching business.

A system that is repeatable, sustainable, and joyful. 

But most importantly…a system that delivers on the flexible, lucrative career I signed up for!

Since then I’ve gone on to:

  • Run a thriving health coaching business helping women reach their highest potential (one client went from zero energy to climbing Everest’s basecamp!)
  • Helped thousands of health coaches (from various coaching schools) step into their own profitable businesses so they can live life on their own terms.
  • Get featured on networks like ABC, CBS, NPR, the documentary Lemonade, and more.
  • Become a guest lecturer at the Institute for Integrative Nutrition and featured partner of Practice Better.
  • Founded one of the largest, longest-running and most active health coaching groups on Facebook, with over 14,000 members.
  • Created one of the biggest health coach podcasts in the world where I share insights on getting started as a coach, finding clients, earning income and building confidence every week.

I tell you all these things because if I can do it, you can do it too.

Because my system has not only helped me draw a straight line from zero to profitable practice…

    Thousands of health coaches on 6 continents have used my advice to make a living while changing lives:

    "I followed your steps. It was laid out for me. It was very simple but scary and I did it anyway. About a year later, I left my other job to coach full time. Every day I am like, I can't believe this is my life. I really can't."
    Shannon Hanson
    "As an older coach, someday I'm going to want to travel a little more or semi-retire...Michelle helped me actually start the dream."
    Kim Hynes
    "These calls have built my confidence in who I am in my business and also taught me so much about marketing and business without losing the personal touch and passion I have for what I do!"
    Kathy Atwell
    "Health coaching school taught us a lot about how to become a good coach…very little about how to run a business. This was not a hobby for me, it was definitely going to be a business! You can launch yourself and have all these different streams of income? It was something that I had never really considered before."
    Christy Johnson

    But I’ve also been doing this long enough to know that one-size-fits-all approaches don’t work.

    No matter what others tell you, there is no one-size-fits-all for building a successful health coaching practice.

    And the reason for this is simple: we’ve all got different things to work with.

    It’s a huuuuuuge difference if you’ve just graduated from health coaching school with nothing but your certification…

    Or if you’re struggling to find time for yourself and your family because you’ve maxed out on 1:1 private clients. 

    Likewise, finding clients on Instagram is a breeze when you enjoy being on social media in general…but it can feel like a chore when you don’t.

    That’s why I created a system that meets you where you are and grows your practice with strategies that align with your values and personality.

    Curious to learn what I think you should focus on next?

    Sign up for my free, personalized training and let’s help you find your next round of clients.

    (It’s brand new…and, in my slightly biased opinion, it’s awesome!)

      So here’s what I want you to know more than anything:

      • YOU matter. Your passion matters. Your work as a health coach matters. Signing on to a life as a coach was not a mistake. The world needs you and completing your certification proves that you have what it takes to succeed.

      • If you’re struggling to find clients or earn a steady living, it’s likely not your fault. Anybody would have trouble growing without a solid plan to guide them. It’s no wonder that you’ve stumbled, you’ve been missing a KEY part of the puzzle!

      • Becoming an entrepreneur and running a profitable business is a learnable skill. Even if you’re a beginner, even if you’re not tech savvy, and even if other business programs haven’t worked for you. I’ve helped women of all ages and all backgrounds. And there is a place at the table for all of them as long as they’re willing to show up and do the work.

      • Building a successful business is NOT about burning out or hustling hard. It’s about consistent, small actions that move you forward. I’ve helped plenty of busy women grow a sustainable practice that gives them control over their time and their day. And you can build one, too.

      GET FREE TRAINING

      So here’s what I want you to know more than anything:

      • YOU matter. Your passion matters. Your work as a health coach matters. Signing on to a life as a coach was not a mistake. The world needs you and completing your certification proves that you have what it takes to succeed.

      • If you’re struggling to find clients or earn a steady living, it’s likely not your fault. Anybody would have trouble growing without a solid plan to guide them. It’s no wonder that you’ve stumbled, you’ve been missing a KEY part of the puzzle!

      • Becoming an entrepreneur and running a profitable business is a learnable skill. Even if you’re a beginner, even if you’re not tech savvy, and even if other business programs haven’t worked for you. I’ve helped women of all ages and all backgrounds. And there is a place at the table for all of them as long as they’re willing to show up and do the work.

      • Building a successful business is NOT about burning out or hustling hard. It’s about consistent, small actions that move you forward. I’ve helped plenty of busy women grow a sustainable practice that gives them control over their time and their day. And you can build one, too.

      Screw That

      Can a simple 3-phase plan really change your business?

      YES! The answer is yes. I’m not about fluff, I’m not about shiny objects. I’m definitely not about spending $$$$ on a zillion tools or outsourced help.

      Coaches who follow an easy to understand blueprint will often see rapid change:

      Screw That

      A health coach with an easy to follow business blueprint:

      • In 21 days: Can be taking small, daily actions that will put them on the path to success
      • In 90 days: Can see their work pay off as their mailing list grows, and booking clients becomes easier
      • In 1 year: Has stepped into their potential as a successful health coach with a steady stream of revenue, freedom to manage their own schedule, and a life on their own terms

      A health coach without an easy to follow business blueprint:

      • In 21 days: Is often frustrated and anxious. Piecing together advice from different sources that are incomplete or irrelevant to the health coaching field
      • In 90 days: Losing motivation and drive, feeling discouraged because all of the unfocused effort isn’t turning into a steady stream of clients
      • In 1 year: Has likely given up on their dream career or has put it on the back burner (where it will probably stay)
      "My business started at zero. I was like, I need help. I just didn’t know the business of coaching. I got out of my own way, joined Michelle’s program and in about 3 months, I had a full client roster with 2500+ names on my mailing list."
      Danielle Meitiv
      "I’ve been able to earn back my Fast Track investment in just 30 days. I’m so glad I did this. If I had poked and pecked around the internet trying to figure out how to do it myself I would not be this far. I’ve been so blessed to do this."
      Janice Wisneski

      So we’re now at the bottom of the page… are you ready to take your next best step?

      If so, I invite you to join my free, personalized business training, where I’ll give you the strategies that work best for your specific situation. 

      Based on your feedback. In real-time.

      Which means that you’ll walk out of it with a customized – cookie-cutter-free – plan to grow your health coaching business and find your next round of clients.

      ​It's like having a mini private coaching call with me, entirely free…and whenever it works best for you.

      So we’re now at the bottom of the page… are you ready to take your next best step?

      If so, I invite you to join my free, personalized business training, where I’ll give you the strategies that work best for your specific situation. 

      Based on your feedback. In real-time.

      Which means that you’ll walk out of it with a customized – cookie-cutter-free – plan to grow your health coaching business and find your next round of clients.

      ​It's like having a mini private coaching call with me, entirely free…and whenever it works best for you.