Easy Offers You Can Earn With Right Away

Michelle Leotta:
Welcome to the Health Coach Power Community Podcast. I'm Michelle Leotta, ex-corporate girl turned certified health coach with over 15 years of experience growing a successful online practice. I started out with no idea what I was getting into and learned a lot of lessons along the way that have given me the freedom to do the work I love and raised two boys as a single mom.

I created a Health Coach Power community over a decade ago to make it easier for health coaches to build a career they love and make the world a better place.

Hey, health coaches, you don't need a launch and you don't need a big audience or a perfect signature program to help people. If you've worked with a few clients and you're dreaming of leaving your nine to five full-time job. In this episode I'm gonna show you how to create income and perfect your messaging with an easy offer.

The kind of offer that's gonna help you earn this month with what you already know and already have. I'm gonna tell you how to grab the free companion guide that I made for you to go along with this episode. It's called 10 Easy Offers You Can Earn With Right Away, and it's packed with specific ideas.

I'm handing over to you so you can run with them. Let's do it. So what exactly is an easy offer? What do I mean by that? I'll tell you what, it's not. It's not what you're probably doing now. It's not something that you have to record a bunch of videos for put on a member site. It doesn't require a sales page.

It doesn't require a six week buildup and a launch, and an assistant to help with all the tech headaches, none of that. You wanna accept payment with like Venmo, that's fine. Or maybe like a basic PayPal checkout. It's cool. Whatever's easiest, whatever gets it done. That's what I mean by easy, because I see so many health coaches all the time getting stuck in the weeds.

You know how that feels. And then you end up never helping anyone, 'cause you're just like, oh my God, I have to figure out this payment process. Or, oh my God, I have to figure out how to build this page or that page, or this funnel. We don't want any of that, and we definitely don't want you to put in all the hours and all the effort to create something before having tested and refined your message because that's why nobody buys.

I just told one of my clients the other day, I said, hit the brakes, like, we need to pump the brakes on building the big dream program right now in the beginning, you have to focus on smaller, easier offers if you want that big program to be successful in the future. So what do you think you like this idea so far?

Keeping it easy, keeping it doable, and getting it done. An easy offer is gonna be something that's simple to explain. It's gonna be easy for you. It's also gonna be easy for your audience to say yes to. And here's like the real strategic beauty of it. Allow me to nerd out for just a second. But this is going to allow you to try a messaging angle, see how it lands with no risk.

You didn't just spend a lot of time building a thing and then you test the message. Then you see if anybody wants it. We're gonna do all the testing first and collect data. Most importantly, with an easy offer, you can get it out today. It can help someone with their health tomorrow. So it could be, 'cause I know you're like, Michelle, what on earth does this actually look like?

You know, it could be a focused single session. It could be a workshop, it could be a holiday themed mini package. Remember like we're not trying to build the ultimate dream program right now. We're just trying to get you paid now while building momentum and confidence and client results so that down the road your dream program actually happens.

It is like the opposite of waiting until everything is perfect. And I know that's so hard to do, but if you've been trying to get it all perfect and get all the pieces in place, and I think this week alone, I've spoken with at least five or six health coaches who've done exactly that, and guess how many clients they have and guess how much money they're earning, right?

It's big fat zero. So let's do the opposite of that. Can we lean into doing it imperfectly? Just breathe that in. I'm telling you right now that you have enough and you know enough and you can help somebody right now. If you have two ears and a notebook and a pen, you can coach. That's all it takes. But you do need a client, right?

You do need someone to help. And the best way to figure out who's going to raise their hand, who's gonna say yes, let me work with you. What they actually want, and you know what they're going to open their wallet for, really, is you have to offer them something and see what happens. If you hit it on the head, you know, first time out of the gate, amazing, you're gonna be off to the races.

You'll still probably wanna test a few different angles. That may or may not happen. You may hear. No, no, thank you. You may hear crickets on that first offer. That's also great because remember, you didn't just waste months and months putting together like modules and handouts, and now you just learned that you need to use different words.

You need more specific or different messaging to reach someone, to activate them to move. So here's how one of my clients did this recently. She's a health coach. She decided that she was gonna offer a prerecorded mini workshop. Like very simple. It took her 20 minutes to record. That's it. Which was perfect because she's working like 40 or 50 hours a week at another job right now.

So what we're doing is we're gonna see how does this simple 20 minute video do and gauge the reaction before she goes ahead and like puts together a whole three month program on this idea. How does it do in like a mini way? What's that first little step she can succeed with before we go deeper? So we're gonna wanna see how her audience responds.

We're gonna want to get their feedback and also like hear their objections. Not just the positive feedback, but we wanna know why didn't people grab that 20 minute workshop? It was so inexpensive, why didn't you get it right? We're gonna wanna hear their objections or what they're still worried about, analyze that, and then decide on the next step.

It's almost too logical, right? I want you to think of it this way, and if you've done any like functional medicine trainings, and you've heard this before, you wanna test not guess. We hear it all the time with functional medicine. Like it means, you know, in that realm, don't guess at what supplements a person needs.

For example, you would test the iron levels, you would test vitamin D. Don't just start popping vitamins willy-nilly. And the same thing goes for your marketing. You are gonna benefit tremendously by having easy offers that you can just get out there today, tomorrow and test instead of guessing what people are gonna respond to, 'cause I'm gonna tell you, we're usually wrong.

We're usually like in our coach. Head 'cause that's who we are. We're not in our audience's head. We're not like normal people. We're like health coaches. We're a different breed. So instead of us trying to think like we know what other people want, we don't, they're totally in a different head space than we are.

Let's see what they respond to. And even if these easy offers are not your dream rate or your perfect signature program, getting payment for something today, that's pretty cool, right? That's gonna, um, be the thing that fuels you. When you hear someone say, yes, I want your help, that's when your business feels real, and that's what builds a business that replaces your nine-to-five; you're looking to get out of another job.

You need to find ways to earn consistently, and it requires testing, iterating, trying again, and doing it quickly so that you can make the move to full-time health coaching in the next year, not 10 years from now. So what does it actually look like in practice?

I know your wheels are turning now. Maybe you're taking some notes. Okay. What? What can I offer? What would be easy? An easy offer could be like a single meal planning session with that athlete who's training for a marathon. It could be a simple, short workshop, something that's aimed at helping menopausal women sleep through the night.

Make it work for your niche, but it's just a different container that you can work with someone inside of not a six month coaching package, not a three month coaching package, not a huge online course. Just something that you can get done today. And to help you get started quickly, I pulled together 10 easy offers that you can earn with right away in a free companion guide to this episode.

You can go grab it right now. It's at HealthCoachPower.com/Easy. Inside that guide, I got those easy offers. 10 of 'em that you can pick from and tailor to your niche comes with a short explanation of how each one works, plus a little inspiration to help you take action like today. That's the idea.

Remember, you don't have to do 'em all at once. You don't even have to do them all, ever. Just pick one to run with now, 'cause I know you don't wanna be stuck in your other job and kind of between that job and coaching for the next five or 10 years, let's get you earning sooner, not later. That is the idea here.

You already have value to offer. So it's like, why don't we turn it into something that people can say yes to this week. So start small. And start messy if you have to. That's fine. Most of all, start before you feel ready. That's the only way to make anything happen, and I am making it even easier for you.

Remember that free companion guide goes with this episode's called 10 Easy Offers that You Can Earn With Right Away. You can get it for free at HealthCoachPower.com/Easy, and inside are the exact offer ideas that I use with my clients who want to earn now. No technology overload. No months of preparation, 'cause who has time for that?

If you found this episode helpful, please leave a review. Share it with a health coach friend who's also stuck in that mode of like, I don't know what I should offer or post your takeaways inside the Health Coach Power Community Facebook group. I would love to hear, I'm really like, depending on you to tell me which one of that list of 10 you decide to run with.

First, I wanna know what resonates most with you. You can tell me inside the Facebook group now go help someone. And get paid for it. I'll see you next time.

Thank you so much for listening to the Help Coach Power Community podcast. Please take a moment, leave a written review on Apple Podcasts. It helps us reach more coaches and allows me to bring you this free content every week to join us live. Ask your questions and have a direct line to me. Join our free Facebook group at HealthCoachPowerCommunity.com.