[Get Started Series] Creating a Referral-Based Practice with Jodi Franklin

In this episode Michelle explores an alternative to marketing yourself as a health coach – let your clients do it for you! She’s joined by Jodi Franklin to discuss what it takes to earn your clients’ referrals. If you’re starting out, or starting over, here’s another perspective on how to be successful in your career. Be sure to check out The School of Applied Functional Medicine at https://healthcoachpower.com/SAFM

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Michelle Leotta:
Okay, here we go. Hello, everybody. Welcome to another episode of the health coach power community podcast. This is a very special episode part of our get started series. So I have a question for you guys before we get into this, especially all of you who are starting out in your practice, brand new coaches, how many of you could really, really stand to like never have to think about marketing at all? How many of you wish that that was something you just definitely did not have to deal with from now until the end of time? I want to talk today about another way of building your practice. This is not something that we talk about very often inside of our show. So today I have invited Jodi Franklin, who is an esteemed coach from the school of applied functional medicine, as part of this get started series. So again, if you're starting out or if you're a coach who is starting over, here's another perspective, a different perspective on how to be successful in your career. And we have a special gift for you at the end. So make sure that you stick with us and we'll give you a link for that at the end of the show. So anyway, Jodi, hello, welcome to the show.

Jodi Franklin:
Thank you, Michelle. Thank you so much for having me on. It's really great to be here.

Michelle Leotta:
Oh, I'm so glad that we could do this together. Even if my video is not working for some strange reason, it is. I hear your name all over the health coach industry. And so I'm glad to have a chance to finally talk with you directly. I went to IIN like back in the dark ages, and you were saying just before we got on the line that you also started out at IIN so, could you just tell us like how you got started as a health coach?

Jodi Franklin:
I did in fact go to IIN and I graduated in September of 2015, but prior to that, I had an auto-immune disease that I struggled with. When I, when I turned 25, I had chronic urticaria, which is hides and I had them all over my body. I was a mess with them for about 20 years. I literally could not sleep most nights cause I was scratching myself till I bled. And some days I couldn't even walk because my feet were so swollen from the hives. And, it was really, really awful. And as I started getting a little older, I realized, Oh, I was putting on a few vanity pounds. I needed to clean up my diet a little. And I noticed that my hives were better. They were less frequent and not bothering me as much. And this kind of led me on that kind of rabbit hole of how do I do this?

Jodi Franklin:
How do I put this into remission? And, eventually I became almost symptom-free and when I turned 50, I said, okay, what do I really want to do with my life? And I've just been obsessed with learning about health and fitness since then, and really helping friends of mine with their questions and things like that. And I realized this is really what I wanted to do. So I went ahead and went to Ian and I learned all about health coaching. And here I am today. And I went on with my education, which I can talk about later. But, um, it's been a really good move for me, uh, professionally. So, it's been wonderful.

Michelle Leotta:
I'm liking to hear that part of your story where you said I turned 50 and then I said, what do I want to do with my life? Cause we have a lot of health coaches...

Jodi Franklin:
Mid-life crisis.

Michelle Leotta:
Yeah, people who start later and it can work, right? It's not, you're not too late to the game.

Jodi Franklin:
No, in fact, um, it's funny. Some of my friends, you know, um, um, I'll be 57 this year and some of my friends are retiring and I'm thinking I'm just getting going. I love it. So it's a little 50 years to figure it out, but, I'm right where I'm meant to be. So, it's good to be here.

Michelle Leotta:
So when you first graduated from IIN, how did you find that? Like where are you getting clients and easily like starting up your practice or was it a real struggle?

Jodi Franklin:
Yeah. Great question. So in the beginning I think I was really struggling. I was scrambling to get clients. I was kind of being scrappy with it and putting things on my Facebook and emailing people and um, even going up to people, uh, I remember those a farmer's market and I thought I might specialize in skin issues too because I, I had my own skin issue and this guy with this really terrible skin issue. And I said, should I say, should I say something?

Jodi Franklin:
We had a little bit of rapport. He was selling me something. And I said to him, do you mind if I asked you a question? I'm not sure if he's going to punch me or, or, uh, embrace this, but I, I just asked him, you know, do you mind if I ask what's going on with your skin, did you have a diagnosis on that? And long story short, he did wind up working with me, but it was, you know, it was like a little bit, I don't want to approach people like that. It can be, it can be, I could have gone the other way. So I was struggling with that and I was struggling to keep people, they, they would, uh, I might do a free health history session. Like they recommended it at IIN, that's what I would do. And then they would, maybe they wouldn't sign on for any program with me after, or they, they might not show up for a visit. So it was really, I was struggling quite a bit. I did a barter and I remember the woman wasn't following what I was saying. And it was just really frustrating for me in the beginning, for sure.

Michelle Leotta:
I bet. And barters, guys, don't do the barters, so I'm just going to put it out there. It does never end well. Um, thank you for sharing that. So I know we have some members of our community here live with us. If you guys have any questions for Jodi as we go along, go ahead and put those in the comments because we are looking for those. But what you described Jodi is very typical. I mean, aside from the part where you actually approach the man about his skin, I don't know how many people would have the chutzpa, but I do that, you know, it's like that took some serious nerve and I'm proud of you. But that can't be the way that we find clients. We can't just walk around looking for people who seem a little unhealthy and then directly asking them about it. That's hilarious.

Jodi Franklin:
Right? Yeah. No, it was pretty desperate of me actually. Like in hindsight, I wouldn't probably do that these days. But, um, but I really wanted to work with people. So I knew I could help people to a certain extent. So,

Michelle Leotta:
Well, you do not lack enthusiasm. And I think that's true for most new health coaches. So what change, I know you have a thriving practice these days. What made the biggest difference? Did you just learn how to find people at farmer's markets better?

Jodi Franklin:
Well, I could have used a program like yours, Michelle, honestly. If I had known more about it, I probably would have done it. I needed more help in the beginning to get the clients, but once I got them, I was able to keep them and keep a huge referral basis. And that's what really boosted my practice. So I actually have all my clients via referrals now from other clients or from even just success stories that I post from clients who are happy to give them to me. So that's been really a huge key to the success of my practice is just being out there and showing people what's possible. When I have a success story, I'm always touting it on my social media, on my email list, um, on my website and you guys are welcome to check out any of those. Also, my, um, my website, you can just Google my name, Jodi, J O D I Franklin.

Jodi Franklin:
And you'll see me come up. I have a lot of traffic to my website because of what I've done. And I think, um, the big difference for me really, um, in getting those referral after referral from, from happy clients is, the functional medicine training that I received, which I can tell you a little bit more about if you'd like, but the clinical knowledge made a big difference and I'm not talking about a functional medicine, health coaching school. Those are great. And, and, and, you know, I wouldn't mind going to a school like that as well. But the, but what really changed things for me was a rich clinical knowledge. Like the doctors and nurse practitioners and PAs out there are getting. And I went to the school of applied functional medicine. I think Michelle's going to put that in the program notes, the link to it, if you guys want to check it out, but that gave me so much confidence in helping people get breakthrough results that I can post about and brag about.

Jodi Franklin:
And these people are walking billboards for me when they get results, like they've overcome their autoimmune disease, or they no longer diabetic after three months working with me or no longer depressed or anxious, and their attitude has completely changed. Their anxiety is gone without any medication or their acid reflux is gone or migraine is completely gone or, gastrointestinal issues. Gosh, I work with a lot of things. Skin issues obviously completely gone. They tell everybody about me. They walk around grocery stores and stand in line. You can't do that to these days with COVID as much, but they'll talk about me in line at the grocery store. And I'll have people that come to me all over the world to work with me because of my success stories. So, this is a way to build your business and I honestly cannot believe, uh, what I've been able to do with it.

Jodi Franklin:
I remember I had a client who had psoriatic arthritis recently. This is like maybe a year ago. He came to me and his... There's a picture of it on my website. The before picture, you can't even recognize that it's a farm. I mean, it looks like something from another planet and his hands were so cracked. He couldn't even tie his shoes or work and he couldn't sleep at night and he was on prednisone and the next, um, I worked with him for about five months and we completely reversed it. All his pain is gone, his psoriasis is gone. He feels wonderful. He lost 30 pounds. His mood's improved, his gastrointestinal issues are gone. And he is, he is like a very reluctant soul in the beginning, but he's telling everybody about me now. And I now have the whole bunch of, clients from his state. Did I say... I hope I didn't say a state, but he's an Idaho. I might've said it wrong. Uh, I didn't know anyone from Idaho. I'm from the East coast and now I have a whole handful of clients from Idaho because of the referrals from this one guy.

Michelle Leotta:
Wow. Okay. I have questions. Sure. Go ahead. So I know I've had referrals in my practice as well. They are the best because by the time you talk to that person who's been referred to you, you don't have to sell them on anything they're already sold. They basically just walk to you, walk up to you with the check in their hand and it's a done deal. So I can attest to the fact that this is an amazing way to get clients for so many reasons. Um, when you say that you are able to get a lot of referrals, I'm wondering if you're employing any of the tactics that I see health coaches try, which is like offering an incentive to your client, Hey, refer a friend and I'm going to give you this bonus or you get extra coaching or, you know, you offering any kind of incentives to make this happen.

Jodi Franklin:
Not at all, actually. And I could, I used to in the beginning, I think I would give someone a gift certificate or whatever, and I still would do something like that. Actually have a line of skincare stuff that I'll let them choose a product from if they refer someone. But honestly, I have a wait list to work with me now. I don't need to be giving out prizes or asking people to send me referrals. This is all just really, really, really satisfied clients that have had breakthrough results were suffering with some kind of major health issue that bothered them for years. It could be hormone issues. We just had a 46 year old give birth to her first child, who was, she was supposedly infertile. I mean, stuff like this is happening every day in my practice. And, uh, and it's just, the people are just so thrilled that you've given them results, that they can't help, but reciprocate and tell others about you.

Jodi Franklin:
And even, I remember I was in the grocery store, I guess I spend a lot of time grocery store, whole foods. Yes. But, um, but anyway, this woman came up to me and started crying and said, please give me a stack of your business cards. And she said, you helped my daughter overcome her anxiety. She couldn't even function in life with her anxiety. And now she tells me, mom, this is always the way I've always wanted to feel. I've never felt this way before. And so, and so, you know, she's handing out my cards to everyone in town it's crazy. And so I don't even know. I'm like, I look at my inbox and I'll have referrals after referral every day of all these people that want to work with me. So what I had to do is actually hire other coaches. I actually hired some medical professionals who are also coaches to help me. So I do the initial consultation now, and then I'll hand them off to one of my people so I can help more people that way. I'm running group programs, I'm running a reversing diabetes program and 120 days program. I just launched that. And we're also, I did a vanishing vitiligo program because I have to, I want to take people in groups now because I can't do it. I can't work with all the people who want to work with me individually. So, it's a good problem to have.

Michelle Leotta:
Yeah, that's wonderful. Well, thank you for clarifying that because I didn't want anybody to think that the key to getting referrals was in some sort of referral program. Right. And I tend to think that you could offer the best Amazon gift card in the world and that your clients are not going to make a referral just for that. They're going to make the referral with, or without the incentive because of the results that they get from working with you. Okay. The other question that I had for you as you were talking, you mentioned the school of applied functional medicine. Um, if you guys are interested, you can go to healthcoachpower.com/safm. And I'll put that in the show notes. And you said, it's not just a functional medicine training for health coaches. I'd like you to expand on that and also say something about how you can perhaps learn more of this deeper knowledge and still stay within scope as a health coach.

Jodi Franklin:
Yeah. Great questions. So, you know, the school actually people think, Oh, it's a medical school. I can't do that. And, and, and you are in school with doctors and nurse practitioners. And I would, I think the last class about 73% of the incoming class were medical professionals. So you'll be in good company with, with those people, but the school, when it started out used to be called wildly successful health coaches, Tracy, Harrison's the founder of the school. She's actually a health coach herself. She's also a chemist with three degrees from MIT, but she's, but she went to IIN as well. And, she went live and she got to meet Dr. Mark Hyman. And, uh, he really inspired her. And she got out of her high-tech biotech career to start health coaching because she felt a real, she really resonated with her, but she went on to do a lot of functional medicine training herself and found that there was a real hole in the training that you didn't really know how to use it in your practice after you got all the training.

Jodi Franklin:
So that's why she started SAFM it's the school of applied functional medicine. So she teaches you how to apply it. But just to circle back to your question, you can do this as a health coach. I've been doing it as a health coach. I don't have any medical background. I used to struggle in high school chemistry classes. I think if my high school chemistry teacher could see me now, she wouldn't believe it because honestly it was like, it was very hard for me in biology. I mean terrible, but, but Tracy teaches in a way that makes it easy to understand and implement into your practice. But now she does require health coaches to have worked with at least eight clients in order to attend the school. So, I actually wouldn't have qualified cause I only had, I think, two or three clients when I started my first semester, but via referrals, even in my first semester, as I started using what I was learning, I, by the end of my first semester, I had 15 clients and I was able to quit my job and start doing health coaching full-time, which was great.

Jodi Franklin:
By the end of my second semester, I had nearly a full practice and honestly, all referrals I'd, haven't spent a dime on any marketing. It's all people that are happy to, um, get results from, uh, from working with me and Jay in spirit of generosity, telling all their friends about me. So, uh, but anyway, in terms of scope, I know that was another issue. You are still a health coach, unless you have a medical background. If you're a health coach, you can do this. Now you can't diagnose and you can't prescribe, obviously you're not a prescriber and you can't take people off medications. But that said, I have helped people get off thousands of medications by sending them back to the provider to safely get them off their medication. So when they're ready, you know, you're going to do a deep dive on labs. You're going to do a deep dive on supplements.

Jodi Franklin:
You're really going to understand thoroughly how to, how to educate your clients. So it's always in the spirit of education and it is not illegal even in the red States and the yellow States. It's not illegal to educate your clients on their bodies. So you can do this as a coach, but you just have to do it in a way that fits within health coaching. So I can see somebody and I look at their labs and I know that they're diabetic, but I can't say you have diabetes, or I know they have Hashimoto's and I can't say you have, Hashimoto's what I, what I can say is that maybe it looks like you have some autoimmune activity going on here in your thyroid. And let's talk about what that means. And you know, that you may want to send them to an endocrinologist to get a, uh, prescription, just to give them some relief while you're working on the root cause resolution to reverse it. But, um, but yeah, I mean, you can totally do this as a coach and some of the most successful people in the school are coaches, nurses, pharmacists, even can, they don't have the ability to diagnose or prescribe either. We have a lot of different, um, modalities in the school. People from all over the world are in 60 different countries. There's I think 20, 25 different modalities. There's dentists in there. There are all kinds of practitioners.

Michelle Leotta:
Oh dentists, how funny. It's interesting because when I did... Well, yeah, cool. That's really cool. Um, when I did a functional medicine training several years ago, I was also in a group that included doctors and nurses and other practitioners. And I, I found that alone to be very helpful because I got to know these other practitioners and form relationships and also see like what struggles they're having and also see that it's not that they are so much smarter and better than I am as a health coach. Like we all had similar questions, we're all having similar struggles. Um, so it was really cool on a number of levels. And I'll share an example from my practice. And then you tell me if this sounds like something that you're doing. So I also work with a lot of women who are experiencing trouble with their thyroid. And one thing that I will do is educate them on what really does a full thyroid panel of lab tests look like. And then, you know, they can compare that, you know, we can compare that to the lab testing that they have had done. And then it's kind of just a no-brainer for them to go. I should go ask for these other tests, you know, and then they do. And when the results come back again, I can educate them on what optimal ranges are for the different tests. And then it doesn't take a genius to compare that against the results and go, huh, maybe I should talk to my doctor about this. Does that sound right?

Jodi Franklin:
Yep. Maybe you could talk to your doctor about it or maybe you could talk to me about how we can optimize your T4 to T3 conversion by for example, like right now, your T4 looks good, but look at your T3 no wonder you're so exhausted and what nutrient co-factors are needed to convert T4 to T3. So do you want to do that? Here's some information on supplements that can do that, or here's some information on food choices that can do that. So it's like, it's, it's amazing what can be done. I had a woman who didn't want to do any, uh, any medications in her free teeth, free T3 was 2.1. And I'm like, how are you even standing? You must be exhausted. And we got it up to 2.9, just with nutrition and supplements and not any medication. She didn't want to do the thyroid medication.

Jodi Franklin:
So, and she lost a bunch of weight too, in the process. So it's, it's like wildly satisfying your clients and, um, and they may come to you for one reason. They may come to you because if I runs wacky or they may come to you because of they want to lose a few pounds, then you discover, well, look, no wonder you can't lose weight. You're, you're totally estrogen dominant. Or your thyroid is completely, you know, this issue is here. So let's talk about what we can do about that. So you're helping, helping, helping. And I will say, um, the thing about working with doctors, you're going to, you'll meet some really great ones in the school and they're very supportive. It's a lot, it's a really wonderful community, but I now have doctors begging me to join their practice, where I was like struggling to get clients.

Jodi Franklin:
I had a doctor saying to me, please come join my practice two days a week. That's all I'm asking. And I'm like, I already have a full practice, but it wound up. She wound up referring people to me. And I get that a lot from doctor referrals too. I have a guy that went to his ophthalmologist. He was losing his vision because secondary to his type two diabetes complications, he went back to his doctor, six months later, his vision problems completely reversed. The doctors jumping up and down the office, like, how did you do this? I've never seen anybody do this before. He says, all your vision problems are gone. And the guy said, well, I'm working with this health coach. And she's like, give me her card. I want to contact her. And this guy's referred people to me. It's amazing. What can you know, I get referrals all the time and I don't, you know, it's like, I'm afraid to send a newsletter out, honestly, cause I'm going to get more people that want to work with me and I get to work up through the system. So it's hard. Good problem to have.

Michelle Leotta:
Yeah, that's what we call one of those good problems, Jody. And we have Cheryl is here, live with us and Cheryl's Hey Jody, I love it. Thank you. SAFM is the bomb.com and I quote, thanks for being here, Cheryl. I know Cheryl recently enrolled and is getting started with the school. Wonderful. Very exciting. So now that you have so many clients and you're running groups and, you know, referrals are coming in faster than you can handle them. How has this affected your pricing? I imagine you would just kind of keep raising your rates and raising your rates and raising your rates.

Jodi Franklin:
Yeah. In fact, I have, and you know, I can definitely slide my scale for people who need it. I have a pro bono going right now with, with a guy who, actually, um, he's a friend of mine's son and he's had to drop out of college because of his Crohn's disease. And he was so weak and I'm down to 97 pounds at age 21, and I was able to help him gain the weight back, get his energy back, feel good again. And he's talking about going back to college again. So I feel really good about doing that, but I don't do that for everybody. I don't work free because I wouldn't be able to do this. Full-time I'd have to go get another job to support my free, free, freebies. And so I don't do many freebies. I do reduce rates every once in a while, but the vast majority of people pay full rate.

Jodi Franklin:
And when I graduated IIN I used to do the free health history, just like Joshua recommended. And, you know, and then I would do like a program for six months. I charged $125 a month. I know that doesn't sound like much for six months and I would do it that program just to get clients and to get some experience doing it. And, um, and that was okay, but I couldn't make a living doing it by any means. So, I actually raised my rates very substantially, um, a little bit at a time as I was learning the functional medicine as I was getting more referrals and getting more experience, which they encourage you to do, even in, within a few weeks over the getting into the semester, you're encouraged to start using it right away in your practice. So, you get experienced and that's how you lock in the learning is learning on real people, real people and, and working with them.

Jodi Franklin:
But, but anyway, by the time I graduated, I think I was at over $300 a month for my services. And now I, I don't want to tell you because a lot of people get a little angry about this and, uh, please understand that I do slide my scales if I need to, but I don't really need to. I have people coming to me and paying these rates, but I charge $700, or actually $800, $797 now for a health history session. And that's a 90 minute session. And then, and, and by the way, going through and explaining to them what's going on with their bodies, getting their lab work in advance and doing a health history properly, completely changes everything. So every single one of those people continues with me to do a program, a longer-term program. And I do three-month programs now, because sometimes I can reverse things in three months and I don't need them to stay with me three months, six months.

Jodi Franklin:
And I'd rather take on the next person who needs me. So I do three months and they can extend as long as they need. And I have people that stay with me for a year, a year and a half. Some people stay with me six months. It just depends. But my monthly rate for two sessions is now a $749. So I can take one or two clients a day, make a killer income and, and, and spend the rest of the day doing what I want to do, hanging out with, like, not that I don't want to do health coaching because that's, I would, I actually love it so much. I do this full-time. But, um, but I can, you know, if you're raising kids, you can spend the rest of the afternoon with your kids. It gives you financial freedom, which is wonderful. And, uh, or you can spend the rest of the day learning, learning more.

Jodi Franklin:
Cause it's always so much more to learn. So, um, so that's been huge for me and I've, um, I can't believe what I'm earning now. It's, it's pretty amazing. I, I was, my husband was very hesitant to have me do the functional medicine training because he's like, well, you've already paid this much, so much for IIN, and now you're going to do this and you haven't made any money yet. And it's like, what makes you think you're going to do this? I said, you know, every business has startup costs and I need to have clinical knowledge. I need to understand how to help people on a deeper level. And I already have a computer already have phone. I don't have any other startup costs. This is my startup costs. This is my investment in my knowledge to do this. And, um, and I have been earning a multiple six-figure income for the past four years doing this. It's just incredible to me.

Michelle Leotta:
That's great to hear. I love hearing about health coaches who are earning good salaries, because here's why you're going to keep doing the work. If you're not earning enough money, what happens? Health coaches quit, right? And then nobody in the world is served. You're not served your clients that you would have had or not served. Nobody's getting healthier, nobody's getting happier. So I know that money can be a tricky topic for a lot of health coaches to get comfortable with. And I like to think of money as a measure of our impact. And if you are having a big impact, then you're going to see it in your bank account. And that's nothing to be ashamed of. We we're here to make an impact. So it's very exciting to hear you talk about this. Now I know that you have a course, a little course that everybody can take to check out what it's like to be a student at SAFM. Is that right?

Jodi Franklin:
Yes. In fact, if you're interested in the school and even if you're not, I would still take the course because you're going to be able to help clients, uh, on a deeper level with this. But there's a course and 90 minute mini course to see what Tracy's teaching styles like. She is absolutely a dynamo. She teaches things in a way that you can use in your practice right away. And you'll see what functional medicine is all about, but the course is called conquering constipation. And I know you guys have had clients, you know, you've had clients, who've had this issue and it really, really helps to understand on a deeper level what to do with this. Now that course alone is not going to help you with every single client because there's obviously issues like CBO. That can cause it. And you're going to need a deeper dive and understand stool testing and things like that.

Jodi Franklin:
And you're going to that at SAFM you learn all the functional tests. And by the way, when you graduate as a health coach, you will have the ability to facilitate getting lab work for your clients. You can order it. And the, uh, someone will sign off on it through a third party. A doctor will sign off on it. So that's been a game changer for me. I don't have to worry about whether or not someone can get labs. I can make sure my clients get them. So I have the knowledge so I can make proper recommendations and help them achieve their goals and instead of operating blind. So, it makes it real.

Michelle Leotta:
Interesting. I did not know that. And I just put a link for the constipation course in the comments. We will put it in the show notes. So if you're listening to this via podcast later, go to healthcoachpower.com/podcast. Find this episode, we'll all be there. Alejandra is saying, would SAFM work for a newly graduated traditional MD? What do you think?

Jodi Franklin:
Absolutely. You should have had the experience of working with at least, uh, six patients or eight patients. Sorry. So you might want to make sure you have an active practice of some sort, but I'm sure with a residency and everything you're probably have had that experience. But definitely I would say a big percentage of the, of the students are medical professionals. 73% of this last class going in were medical professionals. Lot of MDs in the course, some of my good friends that I've met for the school are MDs. And I have had MD friends who have had other functional training. They've gone to another school. The big one that a lot of people know about, uh, that costs about $25,000, when all is said and done. And then they went on to SAFM and every one of them has told me SCFM blows it away because, you know, just learn pedantically from, you know, obviously great instructors and, and you learn a lot at any school you're going to go to, but you learn how to swim in this pool as opposed to learning from the sidelines.

Jodi Franklin:
I mean, you really do case study after case study, after case study and you learn, so Tracy does these things called puzzle piecing cases. I just want to tell you about these. This is a such a game changer for me. So she actually doesn't intake like an IIN style intake where you get to listen to her, do an intake with a client it's a recorded session. So you get to hear the questions she's asking. It's very different from, I shouldn't say it's I in style, but it is a health history session. And as much more clinical questions that you're asking, even though your health coach is okay, if you're a doctor, you can certainly add more clinical questions to it, but, and then she challenges you to map that person out, figure out what you think is going on. Look at the lab, work, look at their symptoms, figure out what you think is going on.

Jodi Franklin:
Then she does a two hour webinar after on what she did for that client. What did she do during the sessions? What did she see in the lab work? What recommendations did she make when she got that lab, the next set of lab work back, what did she do then? Or what did she see and how did she get that person better or help that person get better? And that was like light bulbs went off in my head like, Oh my gosh, I, now I know how to do this properly. And she does a bunch of those throughout the semester where you really get to see it in action. And then we do these coaching calls where one of the students presents an actual client they're working with, so our client or patient, and they'll say, okay, here's the lab work? And Tracy will say, okay, everybody, what do you, think's going on here?

Jodi Franklin:
What do you think is going on in the lab work? And everyone would type in their answer. So you get, you got live classes and of course they're recorded if you can't make it. But, but you know, you get questions and the answers you get to ask live and participate in a live case and see what you think is going on. So practice, practice, practice, you get 18 of those, your first semester, 18 of those coaching calls, where you get online and practice and practice. So you feel such confidence in helping people. Like, I feel like I'm in a place that I feel like anybody who comes to me with anything, I can help them. It is a place of confidence. I feel like I have a skillset that very few people on the planet have. And I don't say that lightly. I have had people come to me that have been to a functional doctor.

Jodi Franklin:
And the first time it happened was in my first semester. And I freaked because I'm like, Oh my God, I'm a health coach. I couldn't... Failing chemistry in high school. I mean, this person's going to help me. I'm going to help them. And I was still able to help this person overcome her fibromyalgia, her chronic migraines, her exhaustion. She was in bed by noon every day. She, she was on Vicodin. She overcame everything, just working with me. And it's not because I'm better than that doctor or smarter. I'm just better trained, honestly. So I, and now I'm like, whenever someone's been to a functional doctor, I'm like, bring it on. I had a couple that came to me from Texas. Um, I work with people all over the country, all over the world. They had been to a functional doctor for six months. And the husband said to me, they've had better success working with me in six weeks than they did with the functional doctor in six months.

Jodi Franklin:
And again, not because I'm smarter, I'm just honestly better trained. And, and so this school is really the standard of care. It should be. I feel like every medical professional, every health coach on the planet should be in this program. If you want to get results for your clients and have referral after referral from satisfied clients, there is nothing better out there. And I hope you guys at least try the concrete concentrate, concrete constipation course see what it's all about. The next semester starts in September. And the one after that starts in February, again, work with Michelle, make sure you have at least eight clients before attending. They have to be paying you. Uh, and there have to be eight paying hides that in aggregate that you've had that experience working with them. And then you qualify for SAFM. So it's not just for beginner, health coaches, but certainly beginner MDs could can come to the school. It should not be an issue. Just work, get a little patient experience in. You're all set to go.

Michelle Leotta:
Wow. I don't know about you guys, but it makes me excited to hear about all this and your enthusiasm is so palpable. And I would like to add that, you know, Jody, obviously you're associated with the school and you know, we're always going to hear great things from the people at the different schools, right? Cause that's what, that's what they're going to say. Right. But I will tell you anyone. I have known inside of our health coach power community who has gone to SAFM like Cheryl, who's here and still leaving comments about how this is her most favorite thing of the entire last year. And it is so amazing. I hear this a lot. I always hear it from real health coaches that I know who've gone through the program. So I want to thank you so much for joining us today. Again, for those of you listening, you can go to healthcoachpower.com/safm. We will put a link to the curing conquering, constipation and constipation course in the show notes. But Jody, thank you so much for your time. This has been a pleasure.

Jodi Franklin:
Yeah, absolutely. And Michelle, if they go to the website, you have the, the link to it, uh, go through Michelle's link and, and hit the, um, if you go on your computer on the top left, you can hit us speak to a graduate button. And, I honestly, uh, you know, do this, Tracy asked me if I would help reach out to prospective students. And I, I honestly, I love doing it. I don't mind doing it at all. I wish someone had told me about this program years ago and I'm happy to, you know, pay it forward and tell more people about the program because it's, it's a life changer. It's a game changer. It really is. So, so anyway, thank you so much for having me. It's wonderful to see you again. And, I can't, I hope we get some people to try that course, the free course.

Michelle Leotta:
Let's all talk constipation guys. I got to check it out myself. See if I can pick up anything new there. Thank you for joining us today, everybody, and keep your eyes open for more insights within the health coach industry, because I am bringing you lots of different experts, lots of different perspectives in the field. During the course of this get started series. We have more episodes rolling out next week with some heavy hitters that you're not going to want to miss. So keep your eyes open for that. And I will see you all soon and take care Jodi.

Jodi Franklin:
You too, Michelle. You're awesome. Bye.