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You built a successful career. So why does becoming a health coach feel like starting from scratch? Discover how Carrie put her previous experience to work, opening doors to paid workshops and corporate consulting – and what her story could mean for your own business. -
As more of life moves online, in-person connection is becoming more valuable. Hear why live events can help health coaches build visibility, referrals, and stronger relationships – and get a free Group Gathering event template from Practice Better, plus a free trial and exclusive discount. -
Your potential clients are asking AI tools for help with everything – including their health. Learn why AI is becoming a new referral source for health coaches, what helps your business get recommended, and why clear positioning, reviews, and useful content matter more than ever. -
Just six weeks after she started networking and having intentional conversations, Stephanie filled her fall nutrition program. In an era of AI and growing uncertainty about who or what to trust, real relationships are the gold standard, and Stephanie’s story is powerful proof. -
Health coaching prospects can seem genuinely interested - and still never book the call. Here’s why your “free consultation” may be creating friction, and what to do instead so the next step feels easier and more compelling. -
Health coaching is becoming cheaper, more automated, and easier to replace – but your certification is far more valuable than the job title suggests. In this episode, Michelle shares three unexpected ways to use your skills to build a business that is bigger, more distinctive, and much harder to commoditize. -
You don’t need a big following to attract health coaching clients. In this episode you’ll discover five practical ways to create conversations, relationships, and client opportunities without spending all day on social media. -
In a world where AI can generate endless content, your stories are one of the few things that can't be faked. Learn the three types of stories that help health coaching clients connect with you, trust you, and want to hire you. -
What happens when AI generates meal plans, answers health questions, and even replaces entire coaching teams? In this episode, Michelle explores the future of health coaching…and why becoming more human may be the best way to make your business AI-proof. -
Health coaches are often blogging the wrong way, and most don't even know it. In this post, Michelle breaks down Jana Osofsky's capsule blog approach: a small, intentional library of 12 to 20 posts built around what potential clients need to understand before they're ready to buy. -
Leaving a corporate career for health coaching seems like a big financial change. But the bigger change is often the identity shift that follows. Michelle shares what that transition actually looked like for her, why career changers bring far more to the table than they realize, and the mindset shift that finally helped her build income that surpassed her nine-to-five salary. -
Effort alone won't grow a health coaching business. Michelle breaks down her 3-part client flow that allowed her to finally gain traction and explains why building an audience means nothing if it's not built around proven demand. -
You don't need more time to grow your coaching practice. You need a better plan for the hours you have. Michelle breaks down why constraints can actually sharpen your focus, what to stop spending time on, and what experienced coaches should be doing with just 2 to 3 hours a week. -
A health coach donated a coaching package to a school auction and got zero bids. Michelle explains why health coaching messaging is too vague to sell and what needs to change if you want clients to excitedly say yes. -
Michelle cut $5,000 a month in business expenses and kept exactly one tool: ChatGPT. In this episode, she brings on Copy Coach and Messaging Mentor Sarah Cook to explain why most health coaches are getting generic output from AI and what to do instead. -
Workshops are the fastest way to get health coaching clients, and Michelle has been saying so for nearly two decades. In this episode, she shares the stories that prove it, breaks down the four types of workshops, and explains exactly how to get booked in a room full of people who have never heard of you. -
She Earned Her Entire Previous Year of Health Coaching Income in One Month (While Working Full-Time)She Earned Her Entire Previous Year of Health Coaching Income in One Month (While Working Full-Time)Stephanie Smith is a health coach who earned in just one month what she'd made in the entire previous year. She shares how going back to her full-time job helped her grow, why high-ticket 1:1 coaching changed everything, and what it took to finally make health coaching work. -
I announced a free training that didn't exist yet. On purpose. Here's why creating a ticking time bomb in my business is one of my main strategies for getting anything done, and the three steps that turn health coaches into action-takers. -
ChatGPT Health is here. Health coaches are asking if AI will replace them. Learn why being more human is your real competitive advantage. -
A holiday blowout in Manhattan sparked a powerful business lesson. In this episode, I break down what Drybar gets right about demand, clarity, why clients choose you – and how health coaches can apply the same thinking to get more clients without convincing or chasing. -
The health coaching industry is changing fast. This episode breaks down five new rules for getting clients in 2026, including why nurture marketing and big launches are losing impact, how clear messaging cuts through the noise, and why simpler, more human approaches are working better than ever. -
Three real health coaches show what happens when you stop waiting for perfect systems and take action instead. From signing VIP clients without payment plans to landing clients from five-minute offers, this episode breaks down how messy action leads to real income and momentum. -
Wondering how long it might take you to go full-time as a health coach? Shannon Hanson did it in just 12 months. See how she found her niche, signed nine clients from one, and left her full time restaurant job to follow her dream. -
Tired of feeling like you have to be a strict “nutrition guru” to succeed as a health coach? In this episode recap, Michelle and guest coach Erin Power share how to ditch the dogma, coach women through real-life weight loss struggles, and build a business around honest, anti-guru coaching that actually works. -
Thinking about leaving your corporate job for something more meaningful? Michelle shares the real pros and cons of health coaching, plus how to make the leap safely. Learn how to start small, build confidence, and turn your passion into a sustainable business. -
Many aspiring health coaches wait for the perfect time to leave their jobs, but that moment never comes. In this episode, Michelle shares how she replaced her full-time income with health coaching by starting small and building confidence along the way. -
Most health coaches overcomplicate their business before they’ve even started. In this episode, Michelle shows you how to skip the tech, forget the big launch, and make money now with simple, easy offers. You’ll learn how to test your message, gain confidence, and start building momentum… fast. -
Walmart’s decision to remove synthetic dyes proves how far we have come as health coaches. What started as fringe ideas has become mainstream. In this episode, I share how our everyday conversations created real change and why this is just the beginning. -
Most coaches struggle to sell health coaching because that is not what people actually want. This episode explains how to reframe your message around the real problems your clients are trying to solve and how that one shift can transform your entire business. -
Most coaches spin their wheels because they get caught up in overwhelm. This episode shows how to focus only on the actions that actually create clients and income - in under 10 minutes. -
Most discovery calls fail because of three mistakes: booking anyone, losing control, and pitching too soon. This episode shows how to fix them so more calls turn into clients. -
Think you need more certifications before clients will hire you? In this episode, Michelle reveals why relatability matters more than diplomas, how small everyday tips build trust, and how to show up as the expert you already are. -
Wish you could accept insurance in your health coaching practice? This episode breaks down what it really takes, what doctors wish they knew, and how to get paid without drowning in paperwork. -
This episode explores why health coaches should prioritize healing over hype. Andrea Beaman’s story of naturally healing her thyroid shows the power of food and why coaches must resist becoming just another cog in the wellness industry’s profit machine. -
Not sure how to choose a health coaching niche? This post breaks it down with simple questions, a clear formula, and zero pressure to be perfect. Learn how to move forward with clarity even if you're still figuring things out. -
Just got certified and unsure where to begin? This episode lays out the practical first steps for new health coaches and what you can ignore until later. -
Starting your health coaching business from zero? Michelle shares the exact steps she’d take today to grow an email list that leads to paying clients without ads or endless social media. -
Think Instagram will get you clients? Think again. In this episode, Michelle explains why email marketing is a more powerful tool for health coaches and how to start building a list that grows your business and not just your follower count. -
Want to earn extra cash without booking more clients? This episode shares how affiliate marketing can bring in sustainable, aligned passive income just by recommending the products you already love. -
Ever look back at your day and feel frustrated by how little you actually got done? These 5 habits set the top 1% of health coaches apart—helping them stay productive, profitable, and sane. Even if life feels chaotic, this time management framework will help you take control of your schedule and get your most meaningful work done. -
Ever wonder what your family really thinks you do as a health coach? In this lighthearted episode, Michelle’s 11-year-old son shares his take on health coaching, Zoom calls, kale, and marketing. He’s sweet, smart, and seriously funny. -
Tired of not getting enough clients? This episode breaks it down: You only need two things to grow your health coaching business. If you're stuck, here’s what to focus on next—and how to make it work, without the overwhelm. -
Feel like your biz is on summer vacation? Here are 10 no-pressure ways to stay visible, build your list, and maybe even make some income, without missing a minute of sunshine. Plus, join our free cook-along to see one of these ideas in action! -
Struggling to grow your coaching business in today’s economy? Learn how to create simple, low-ticket offers that build trust and momentum, without slashing prices. Perfect for health coaches who want to feel confident (and recession-ready) this summer. -
Picked a niche but still feel stuck in your health coaching biz? This episode helps you figure out if it’s time to pivot, or just fine-tune your marketing or mindset. Michelle also shares tips if you haven’t chosen a niche yet. -
Not sure how to get your first paying client as a health coach? This episode breaks it down into two simple strategies that work – even if you’re brand new. And the best news of all? You don’t even need a website or coaching program to get started. -
With weight loss drugs like Ozempic on the rise and WeightWatchers filing for bankruptcy, what’s next for health coaches? Michelle shares why now is the time to speak up, educate your audience, and grow your business by offering real support and sustainable change. -
New mom Gabby Jarvis shares how she’s growing her health coaching business during nap times, late nights, and busy weekends. In this episode, you’ll hear how she found confidence, clients, and a sense of balance—without relying on social media or working full-time hours. -
Think blogs are outdated? Think again. Writing online is still one of the best ways to build trust, attract clients, and work smarter (not harder). Content marketing strategist Jana O. breaks down how to make blogging work for your coaching practice in 2025–without turning into a full-time content creator. -
Just because something can make money doesn’t mean it will. After 16 years in the health coaching industry, I’ve tried just about every income stream out there. So I ranked them, from “heck yes” to “don’t say I didn’t warn you.” -
In this jam-packed episode, I share 101 online course ideas tailored for health coaches—whether you’re brand new or ready to scale. From quick 5-day jumpstarts to advanced signature courses, these ideas are designed to help you serve more clients, generate income, and work in a way that fits your life. -
In a world full of Google searches, quick fixes and diet plans, the true value of health coaching often gets overlooked. This episode talks about what makes health coaches uniquely powerful – and why you're SO needed – even when doctors, experts, and endless advice are everywhere. -
Not sure how to market yourself when you don’t have clients yet? In this episode, Michelle goes through 10 small steps to get started with getting clients. The emphasis is on “small” because we know that small changes over time make all the difference. You with us? -
Thinking about becoming a health coach – or wondering if you chose the right school when you did? In this episode you'll hear about the 3 essential things most programs don’t teach (but should), so you can make a smart, confident choice before investing more time and money. -
Tax season's here – and if your bookkeeping looks like a crumpled pile of receipts, you’re not alone. Health coach and former CPA Sara Fins is joining us to share simple ways to clean up your business finances (even if things feel like a hot mess right now). Plus, she’ll walk you through the mindset shift that makes managing money way less stressful. -
What would you do if you had to make $2000 this week? In this episode, I’m sharing five creative, practical ways health coaches can bring in income fast. Whether you need a quick cash boost or just want to see how doable it really is, these strategies will show you what’s possible and get those wheels turning! -
You offer a “Free Discovery Call!” but aren’t getting many takers, huh? Try this simple twist that gives potential clients a solid reason to book time with you. In this episode you'll hear exactly how to reframe your invite so more people say yes – and how this small but powerful shift can lead to more paying clients. -
Want more clients but feel like no one’s paying attention? In this episode, I'll share some of the key ways I established myself as a health coach. Join me as I break down how to stand out, be seen as a leader, and position yourself as an expert—so clients start coming to you. -
In this episode, Michelle sits down with her longtime friend and fellow health coach, Dillan DiGiovanni, to discuss the top reasons coaches struggle to get clients. You'll get a peek into personal experiences navigating the business side of health coaching over the past 16 years – so you can avoid common pitfalls and grow with confidence. -
You know your program can change lives — but clients tend to hesitate, saying “maybe later” or “I have to think about it.” Sound familiar? Listen to hear why clients don’t say YES (even when they’re interested) and simple shifts that make enrollment feel easy and natural. -
No one wants to be on screens all day, do we?? In this episode we’re simplifying social media so you can get better results in less time. I’ll share my best time-saving hacks to maximize your efforts without letting social take over your life. -
In this episode Michelle breaks down the pros and cons of publishing your pricing, shares a smarter way to sign clients without a “buy now” button, and offers practical tips for creating a website that builds trust and invites connection. -
Feeling stuck as a health coach? Let's talk about how to build your confidence, attract clients, and take simple steps forward – even if you're not sure you have everything figured out. And don't miss Michelle's free Client Session Outlines to help you show up to every session feeling prepared and in control. -
If you’ve ever felt unprepared or unsure how to work with clients without a structured plan, this episode is for you. Coaching is far more effective without a curriculum or teaching plan – plus, it means you can get started right away and coach anytime, anywhere. -
Many health coaches are very well educated. Many have had long, successful careers in other industries. Many have been able to fix their own health issues when doctors didn’t have a clue. So WHY do health coaches lack confidence? In this episode Michelle talks about it and shares 3 strategies to move forward when you’re feeling unsure of yourself. -
This episode is for health coaches who have felt the tug-of-war between ambition and self-care. Listen as Maegan shares a refreshing perspective on growing a business – including the inevitable struggles. The reality is, running your own health coaching practice can provide wealth that goes far beyond your bank account. -
“There is only one way to avoid criticism: do nothing, say nothing, and be nothing.” In this episode Michelle shares real life stories of negative feedback and how to keep it from stopping you in your tracks. After all, health coaches have important work to do in this world! -
In last week’s episode Michelle shared 3 major income streams that built her health coaching practice. But you’re never limited to just 3! This week she's joined by Tabitha from That Clean Life to brainstorm lots of ways to add additional income to your business. -
As a health coach you’ll come across lots of so-called opportunities and shiny objects to chase. But there were 3 income streams that truly built Michelle's practice and created the financial freedom she was after. They can do the same for you! -
In this episode Michelle shares the strategies that always help her reflect on the past year and plan for the next. Whether you’re aiming to grow your business or find more balance, listen in for actionable steps and clarity around how to get there. -
Done for you (DFY) programs are one of the biggest trends in the health coaching world. But are they a good idea for your business? In this episode we'll talk about what to look for in a quality DFY program and how your practice might benefit. -
After 13 years as a practicing health coach Michelle chose to pivot in her career. You're probably wondering why! (After all, if health coaching is so great, why would she walk away??) Listen as she shares what she learned from her own private practice about making an impact – so you can do the same. -
As the holiday season picks up, clients are typically less interested in jumping into a big coaching program. Here are 4 simple offers to make between now and the New Year so you can be of service when people need you most – and keep income flowing! -
Listen in to hear where vitamin D supplements are derived from (surprising!) what form is best and how to choose a quality product. Considering MOST of us could use more vitamin D, we're grateful to Dr. Viegas for sharing his knowledge with us! After all, health coaching school didn't prepare us to navigate the often confusing world of supplements. -
What should you look for in a multivitamin – and what should you run screaming away from? Since we didn't learn much (or anything) about supplements in health coaching school, Dr. Viegas from Fullscript is back to help! -
Betcha didn't learn much about supplements in health coach school...yet the topic comes up all the time. In this series we'll explore common supplement types with Dr. Viegas from Fullscript. Probiotics are up first – we discuss quality, side effects, third party testing and more. -
Worried that your clients won't get results? Hey, sometimes it happens! In this episode I'll share real life stories from my own practice and we'll talk about different approaches you can take in yours. Plus, some tools to help. -
There are some key factors that come into play when a new client decides to enroll in your 1:1 coaching program. If you want to boost your client roster, today's episode shares a technique that’s been proven to work for health coaches. -
You’ve heard you need a mailing list for your health coaching business…but who goes on it? In today's episode, Michelle distills it all down to three straightforward options to build your list with the right people (the kind that lead you to clients.) And in a few weeks, she'll walk you through her favorite! -
Where do you begin when starting your health coaching practice? Whether you're brand new, or starting over after a break, it can be pretty overwhelming. This episode will help you prioritize and take those first steps! -
What kind of salary is possible for a health coach? In this episode Michelle explores the two factors that make ALL the difference. (And, get this, your level of certification doesn’t matter!) -
Sometimes you're going to have an idea for your business…but no idea how to bring it to life. That was the case for Michelle latest project – and in this week's episode she takes you behind the scenes of envisioning something brand new and bringing it to life. -
No matter how many people are in your circle of family and friends, eventually your business is going to rely on your ability to turn perfect strangers into paying clients! Don’t freak out. Tune into this week’s episode to hear how I’ve gone about building an audience from scratch, for zero dollars. -
Are target markets useful? Yes. But…will agonizing over choosing the perfect target market keep you stuck? Also YES. Listen in to fix your target market problem and move forward, regardless of what stage your health coaching business is at. -
With vacations and pool parties wrapping up for the summer, your next clients are feeling those September vibes and are ready to get down to business. But…are YOU? Listen in for ideas and inspiration to take advantage of the bustling season ahead. -
Have you ever had a prospective client ask why they would hire you over a dietitian or nutritionist? This question can send coaches spinning into imposter syndrome! Here's how to handle challenging inquiries like these. -
Health coaching can be full of body image issues – and not just for our clients. Join us to explore how feelings about our body impact how we show up, how we help others and how our businesses grow. -
Holding a powerful consultation call is key to signing clients. But what makes it work for both the client and your business? In this episode Michelle shares her tried-and-true strategy and common mistakes to avoid (based on 13 years of private practice!) -
If you're like most health coaches, social media hasn't done much to help you find clients. Plus, you hate getting sucked into the scroll! Well, good news. Social media is only one tool in the marketing toolbox and this week Michelle shares her favorite strategies to build an audience without it. -
Starting anything new can be scary – especially in a field as new and uncharted as health coaching. So if you've been feeling the fear, listen as Michelle shares stories from the early years of her own business and helps you unpack the fears holding you back. -
Hear from 3 real life coaches in our community who have stepped out of their comfort zone to GROW in the last 90 days! They're building mailing lists and relationships, making offers and learning how to manage projects so all the pieces fall beautifully into place. -
Health coaches tend to work solo...and might even worry about each other as competition from time to time. Listen in to hear about wonderful ways to work together and find happiness and fulfillment not only with your clients, but with each other as allies. -
In this episode Michelle addresses the elephant in the room and shares how to turn your passion into a viable, profitable career. Be inspired by some recent success stories and learn what it REALLY takes to succeed -
How does the whole mailing list/lead magnet thing work anyway?? In this live episode Michelle explains the process and the tools you need to make it happen. And here's some great news for health coaches starting out – they're free! Looking to start or grow your email list? -
As a practicing health coach Michelle grew her mailing list to many 1000's – and never ran a single Facebook ad. In this episode she shares some of her most successful list-growth techniques through the years. After all, without a mailing list it's prettttty hard to find clients! Looking to add more names to your email list? -
In a world full of social media and text messaging, email still works best for getting potential coaching clients to take action and work with you. In this episode, Michelle is joined by copywriter Daniel Jones to help make those emails easier to write (and more effective!) -
What's actually working for health coaches these days? Join me to hear about growth happening with 5 real coaches in our community. To be clear...it's not about overnight, unbelievable success stories – it's about those consistent small actions that add up! -
Michelle never could have imagined the business that would grow from taking a chance on becoming a health coach 15 years ago. Despite logistical and emotional hurdles along the way, there's been one important mindset that made all the difference. Listen and hear how it applies to YOU in today’s episode! -
Should you start a podcast or blog? Use 12 different social media platforms? Create YouTube videos? Instead of spreading yourself too thin, this episode talks about the BEST platform for health coaches to create content for. -
Getting visible as a health coach is a good first step. And...people need to understand who you are, what you believe, and whether you can specifically help *them* with their health goals. Listen in for the kind of content that moves the needle in signing clients. -
At a certain point in Michelle's health coaching business she realized her work was inadvertently crossing the line into toxic diet culture. And this is true of the entire wellness industry! Listen in for a candid discussion about our responsibility as health coaches. -
It's easy to waste a lot of time (and money) building a website that doesn't work. Meaning...it might look ok, but does it lead to paying clients? Join Michelle to hear about 10 things you need to build an effective health coaching site. -
Michelle hasn't had the chance to meet up with health coaches in New York City for a long, long time. Let’s change that! Join us to see how you can connect this May 2024 for some fun and personal/professional development. -
It can be scary to think about giving up a good salary for the uncertainty of your own business. Listen in as Shannon describes how she went from 1 client, to completing Fast Track, and 1 year later jumping into her own full-time coaching practice. -
What would financial freedom look like for you? A decade ago, Michelle found herself stuck and rapidly losing control of her health – until a client-generating formula changed everything. Listen as Michelle shares the formula to create freedom in YOUR life too. -
Without a boss telling you what to do, it can be challenging to structure your time. Whether it's daily tasks or month-to-month plans, how do you decide what to do and when? What if you find yourself without enough clients? In this episode, Michelle shares the general structure that's worked for her, as a model to try for yourself. -
They tell you to “put yourself out there,” right? They tell you to talk about your health coaching services. But if you still don’t have the clients you need your efforts may be backfiring. It’s time to consider a more nuanced approach! In this episode Michelle shares about earning the right to sell and what that looks like in a healthy, successful practice. -
In order to build your mailing list it's essential to offer freebies – or "lead magnets" – to attract your perfect prospective clients. But sometimes it's hard to come up with a good idea for what to offer. Listen in for lots of brainstorming and ways to create a freebie, fast -
Photos of yourself are absolutely essential when marketing coaching services. After all...coaching is a relationship with YOU! If the only decent photos you have are professional shots from your wedding (or a selfie from vacation last summer) join us to talk about getting great health coach photos on any budget. -
Sooner or later, the topic of supplements is going to come up in your health coaching practice. So why are so many health coaches avoiding having this conversation? In this episode, Michelle shares perspective on what it's like to discuss supplements and stay within your scope – based on her 13 years in private practice. -
Implementing systems, learning tools, managing your time...all smart things to do but – wow! – it can also be overwhelming. In this episode, Michelle's joined by some real life health coaches in our community to share what's working and help YOU get organized. -
It's so frustrating to feel that our efforts are falling flat! Clients experience this when they don't see results – and so do health coaches. In this episode we'll explore the best way to handle the situation, and turn perceived "failure" into success. -
Feel like your coaching sessions could be more powerful? Or maybe it's terrifying to even think about working privately with a client – that's normal too! In this week's episode we'll share 3 coaching ideas to give you confidence in your next client session. -
What's more powerful than telling a client exactly what to eat? Helping them decide for themselves – and follow through. THAT is the magic of health coaching! This week's episode will explore the best ways to do that while clearly staying within your scope of practice. -
In this special New Year episode, Michelle looks at current trends in the industry and where we are headed as health coaches. Don't miss the new opportunities she describes to get help with your business, reach more diverse communities and create a health coaching practice that perfectly suits YOU. -
From state laws to scope of practice, client forms and insurance...we know you have questions. Lisa Fraley is here to help you make legally sound decisions for your health coaching practice. -
This week's show is dedicated to Sarah, who asked in our Facebook group: "Does anyone have any ideas to engage their surrounding community? Like some sort of meet and greet or discussion/party? I'm stuck." Listen in for 10 different ways to do just that in 2024! -
Podcasting is a fantastic way to generate health coaching clients from the comfort of your own home. (After all, clients need to feel like they know, like and trust you before hiring you as a coach!) Listen and get the simple steps to start your podcast in time for the new year. -
Information is freely available to our clients. But implementing new habits? It's where health coaches can really shine. In this episode we'll talk about how to maximize your clients' experience and results, and the tools that can help. -
What does it take to build a successful health coaching business? Well, just like our clients reaching their health goals – it's all about behavior change. Karin Nordin is a behavior change expert joining us to talk about intrinsic motivation, growth mindsets and discomfort and failure tolerance. A must-listen! -
In this episode we'll discuss which options work best so you can keep your client roster full and income flowing. One idea? Run a short 5-Day Jumpstart – and Michelle will show you how, for FREE. -
It's so frustrating when doctors aren't on the same page as health coaches. Whether you're helping a client or looking for help with your own health, I'm delighted to share this interview with my friend, fellow health coach and CEO of Love Life Telehealth, Anthony Masiello so you can learn about an out-of-the-box solution. -
It’s super useful to offer a bite-sized program in your health coaching practice – whether you’re a brand new coach or have years of client experience. In this episode, Michelle shares how to gain momentum and earn income with one simple, fun program. Best of all? You can experience it for yourself with this November’s FREE 5-Day Jumpstart for Health Coaches. -
Most of us became health coaches because of a lifelong interest in health and/or personal experience with illness. This week Michelle shares about her personal journey in a behind-the-scenes look…and demonstrates how sharing YOUR story can be your superpower. -
Getting tripped up by ALL THE THINGS? It's really common for health coaches to feel overwhelmed. Michelle has personal experience here – so this week she unpacks what overwhelm is all about and how to work through it like a pro. -
Time for some blunt honesty. Health coaching schools get you in the door by promising a certain picture of what it will be like – you, sipping a smoothie, earning income effortlessly doing work you love. But in reality? That's not exactly how it goes. In this episode, Michelle shares what it *really* takes to succeed. -
![[Coach the Coach] A Different Way To Define Your Target Market](https://healthcoachpower.com/wp-content/uploads/2023/10/ep261B.jpg "[Coach the Coach] A Different Way To Define Your Target Market")
One of our HPU Core Curriculum members, Katya, bravely shares her struggle of pinning down a target market in this week's episode. It's a common issue among health coaches! You'll see how Michelle demonstrates taking a broader view to help Katya connect with the right women – and feel excited about her work. -
Oh, the overwhelm! Just the idea of creating an online course can make your head spin – until now. Listen in for the 5 simple steps to follow so you can create your course, stress-free. -
In this episode Michelle shares why a lower-cost pricing model could be valuable and relevant to your business right now. Learn how to implement this strategy, and the two-pronged mechanism that allows you to remain profitable with lower prices. -
After 14 years in the health coaching industry, watching thousands of coaches walk the entrepreneurial path, Michelle has noticed an obvious intersection between business success and feminist issues. Stephanie Dodier joins this episode to discuss her own journey and common challenges in a field full of women looking to succeed. -
Over the course of this free 3-day event, our health coaches have started putting together a well-written, professional bio. Today Michelle will help you polish it up with the most important writing skill of all. -
Michelle's free 3-day training continues in this bonus episode! Day 2 is about making the writing process easier, faster, and dare we say - more fun? Make sure you're on the list for this free event before 9/14/23. -
Surprise! Michelle's giving away a free 3-day training this week. Join the fun and create a unique piece of writing to help attract clients – and learn skills to fuel your marketing for years to come. Day 1 is about finding your unique voice. -
Learn how writing fueled my health coaching business. Attract clients using your most powerful marketing tool…your words. -
Working with women? If so, you're surely coming across issues related to perimenopause and menopause. In this episode I'm joined by Dr. Jessica Drummond, founder of the Integrative Women's Health Institute, to discuss how health coaches can be most helpful to this population. -
You've heard about LinkedIn...maybe you've even set up a profile as a health coach. Now it's time to learn how to leverage this powerful platform! Listen in as our guest, Hailey Rowe, walks us through the basics of generating leads and new clients. -
It's one thing to sign a client that pays you for a specific period of time. It's another to continue earning, month after month, year after year, from the same happy customers. In this episode, Michelle shares 3 ways for creating recurring revenue as a health coach. -
In this episode, we'll hear from Amber Hagberg about what kind of coaches make ideal retreat hosts…and how to go about offering wellness retreats profitably! -
If you’ve been offering prospective clients a free consultation or “discovery call” that’s great. But you need one important step BEFORE someone books your time. Michelle shares what it is and exactly why you need it in this episode. -
When someone shows interest in what you do as a health coach, it feels like you should hand them a business card. Right? Nope. Tune in to this episode for more effective ways to get and stay in touch. -
If you're wondering about a platform to use for your health coaching program, tune in to hear about your options and Michelle's best recommendations (ranging from zero-tech to more complex.) We even have a free step-by-step tutorial to share! -
Thinking about creating a Facebook group? Maybe you’ve already started one and getting engagement feels like pulling teeth? Listen in for Michelle’s top considerations for turning a free Facebook group into an active, profitable piece of your marketing plan. -
Whether you were there or not, the inaugural Health & Well-Being Coaching Conference was a momentous event in the history of health coaching! In this episode, Michelle shares the "cliffsnotes" with you...and some thoughts on how we can do even better as an industry. -
You've heard you need a mailing list, right? It's one of the most important ways you can be marketing yourself as a health coach. But how do you get more people on your list? We've got 100 ideas to share with you, so come ready to be inspired. -
When Michelle started her health coaching business in 2009 she felt like a hot mess! If you've been having that feeling about areas of your business, listen in and learn about systems and tools to help you get organized. -
It's no secret - Michelle loves passive income streams! From the earliest stages of her health coaching career she's used them to generate extra revenue without a lot of extra time or energy. In this episode she shares one of her favorites so you can give it a try. -
We know that health coaches guide and support. And we know health coaches sometimes create recipes and Instagram reels. But how, pray tell, do health coaches make money?? Listen and find out! -
Why do health coaches have such a hard time getting their business off the ground? People desperately need help with their health, so this should be a no-brainer. Listen in for some theories about what's holding us back as an industry - and a plan to get you in motion. -
As the health coaching industry grows, so do the number of scam artists targeting our backs. One of the benefits of our community is being able to share these experiences – so others can avoid the same traps. -
Michelle hasn't had the chance to meet up with health coaches in-person in about 10 years…but that's about to change. Listen in to see how you can connect with Michelle and our fellow health coaches this June 2023 for a weekend of fun, wellness and learning. -
Collecting feedback from clients is something that health coaches often overlook...or flat out avoid doing. It might feel a little uncomfortable to ask for it! Here are easy ways to gather that important feedback and use it effectively. -
What if we could clean up your dusty old profile and infuse it with some marketing magic to bring clients to you on autopilot? Jana is back with us today to share the first steps we need to take. -
There's a huge difference in mindset between someone who's scrolling social media versus someone searching for specific help. So where are YOUR future clients? Listen in for a smarter online strategy for health coaches. -
Recently Lisa asked in our group, "Has anyone used a code to get a client's insurance to cover coaching? The answer isn't exactly straightforward, so this week Michelle provides perspective on whether accepting insurance is for you or not. -
Last week Janice commented "I've spent a small fortune already, how does a new coach get clients?" We love that kind of cut-to-the-chase attitude, so in this episode Michelle shares 3 ways to think about how and why clients hire health coaches. -
Like most health coaches, Michelle struggled in the beginning to find her footing as a business owner. Listen as she shares THE most important move she made and how it improved her health coaching practice (and confidence!) by leaps and bounds. -
You want to sell your health coaching program – but how? In this live Q&A session Michelle shares which strategies she's found to work best so you don't end up chasing shiny objects and wasting time. -
You may have heard Michelle mention Healthy Profit University...or maybe you're even a member! In this episode Michelle makes some big announcements about NBHWC approval and explains the difference between the courses she's developed specifically for health coaches. -
Have you ever had a client disappear after the first or second session? In this episode we'll explore a real life scenario, learn what may have been behind the "ghosting" and discuss what to do in these types of situations. -
It's that time of year when New Year's goals have worn off and clients may be feeling discouraged. (Or maybe YOU haven't quite made the business progress you intended in January?) Here's an important coaching skill to redefine and reframe goals so they don't end in frustration. -
If you're like most health coaches, you came out of school feeling like you're not ready to take clients yet. Or, if you're already seeing clients, you may wonder if your sessions are as impactful as they could be. In this episode Michelle shares WHY so many health coaches feel that way…and 1 simple trick to get you out there, doing the work confidently. -
What happens when you've created SMART goals and your clients agree to certain action steps but don't follow through? Or when they want to talk about anything BUT what you'd planned for a session? -
You've heard you need an email list…maybe you've even set one up. But then what? In this episode Michelle discusses what you're supposed to be emailing about – and why. She shares the three main categories of email marketing... including what to write in your very first mailing. -
If you're running a workshop you want to make sure that attendees are fully engaged, getting to know you, and thinking about their own health issues in a new way. How? Have a listen as our coaches brainstorm ideas and share what's worked for them in the past. -
If you've been getting messages from perfect strangers trying to help you with your social media strategy or business coaches promising a 6-figure business plan – that's unfortunately very common. In this episode Michelle will help you see past the annoyance and find help for your business with a proven track record. -
Your niche (or target market) is the most fundamental aspect of marketing yourself as a health coach. But how do you choose? Join me to discuss 100 possible niche ideas (with endless variations) and how to choose the right one for you. -
This episode was inspired by one of our FB group members, Katia, who's planning for the year ahead. Why not take the 3 three killer marketing ideas Michelle shares and set dates for them to happen on your calendar? -
In today's episode Michelle share ideas and inspiration for your business that'll work beautifully in the New Year. Whether you're just starting out or you've been coaching for awhile, these are sure to spark some creative juices and help you start 2023 with a bang! -
Simone C. posted in our Facebook group: "Sometimes I feel like I’m on an island....my family thinks I'm mostly nuts for caring about what foods I eat." She's not alone! Listen to today's episodes for help around this, and 4 other common challenges health coaches face. -
Feel like you've done all the things and yet clients are hard to come by? Consider the secret sauce behind most successful coaches' careers – it's all about that know, like, trust factor. Michelle breaks it down into 7 components so you can honestly assess your public persona. -
There's a wonderful intersection of education and practical experience that leads to changing lives for the better. In this episode Michelle speaks with Andrea Nakayama, the founder of Functional Nutrition Alliance, about the opportunity to do more as a coach. -
Asking for money can be tough...especially if you have no idea what health coaches are charging across the board. Join Michelle to hear what's common in the industry and what she's charged in her own health coaching practice over the last 13 years. -
If only clients would fall from the sky! Instead, Michelle uses this episode to walk you through the client-generation process...backwards. You'll see how the obvious "I don't have enough clients" thought can be backtracked into specific actions you need to take. -
Shoutout to Jennifer S. for asking THIS important question all health coaches should hear: "I don't have a website yet - so without a Facebook page, how else do I collect emails/grow my audience?" The answer is super juicy, so listen in! -
Don't have a website? Don't know how to make a sales page? Surprise! You don't need either to sell an online course in your health coaching business. In this episode Michelle shares how – and it's easier than you think. -
OMG there are so many choices! Michelle breaks it down in this episode so you know which platform you need for your online course. How's that for a time-saver? And (spoiler alert) sometimes the best options are free to use. -
You may be wondering if an online course is right for YOUR business. It might be, even if you're new to coaching! And it's verrrrry likely to serve you if you've been working with clients for awhile. -
Michelle didn't go from brand new health coach to running a multi-6-figure business overnight. Oh, heck no! In this episode she shares her backstory and helps you see a path for yourself. -
There's a ton of done-for-you content available for health coaches. So, should you use it, plug-and-play style? Or commit to writing every word from scratch? Your voice and brand are important in setting you apart in a crowded health and wellness space, so listen and hear what Michelle has to say about it! -
If we had a nickel for every time a new health coach went down a rabbit hole and wasted weeks of time and energy on something *that wasn't even necessary*...well, we'd have a lot of nickels. Listen to hear about the most common mistakes new coaches make. -
Join Michelle as she shares about 3 of her very first health coaching clients – how she found them, what their programs looked like and the results they got. It was kind of rocky in the beginning, you'll see! -
Feeling unsure? Stuck? Not making the progress you hoped for? In this episode Michelle shares about the 1 thing you have to turn ON (and what you have to turn OFF) if you want to build a successful health coaching business. It's a very simple, powerful lesson. -
Michelle had NEVER been away from her business for so long! She shares about the preparation that went into making this break a reality. Whether it's a vacation, mental health break or full on sabbatical, what do you need to make it happen? -
As a follow-up to Episode #200, get ready to meet 8 coaches from our community who are working hard to produce their own podcast. Give 'em a listen and leave a review! -
In this episode Michelle speaks with Ellen about the idea of breaking into workplace wellness. Listen for some very actionable steps to get a foot in the door and start earning quickly! -
Hold your scroll! Did you know that Pinterest may very well be the BEST online platform for sharing content and finding new clients...without all the drama that typically comes with social media? -
Ever doubt yourself so much that you wonder..."Do I even have what it takes??" Well,in this episode Michelle discusses what it actually takes to run a successful health coaching business. No, it's not a certification or fancy website! -
Lisa, one of our Weekly Mentorship members, has been feeling overwhelmed by social media – especially video. Which platform should she choose to launch her practice...or is there a better way? -
Allison, one of our Weekly Mentorship members, is used to being in a leadership role. Now she's feeling the challenges of being a beginner! She and Michelle discuss opportunities to connect with clients and how to show up with energy that says, "Hire me." -
It's so frustrating when you're putting in the effort and it's not paying off! In this episode Michelle coaches Melissa to find her "stuck" place and create an actionable plan. By the end Melissa knows exactly how to bring more potential clients to her world! -
Cue the confetti for our 200th episode! To celebrate, Michelle shares her top podcasting lessons learned along the way, recaps the top 3 episodes and announces a special giveaway for listeners. -
Michelle started the Health Coach Power Community Facebook group many years ago because she felt so lonely working alone as a health coach. The goal has always been to provide support and community. In this episode she shares 3 ways to get exactly that for free or minimal investment. -
In this episode Michelle is joined by Claire Bartholic, a coach recently featured in the New York Times. She's got 11.5k Instagram followers and a full roster of clients these days…but just a year ago was a different story. Maybe you're just a year away from your dreams? -
In this episode Michelle tackles some real life coaching situations that have come up with our community members. From clients that don't do the work to how to handle cancellations/rescheduling...she's here to share 13 years of experience and make your life easier. -
Who knew becoming a health coach would require so much writing! From emails to social media posts to blogging to writing guest articles...copywriting is a skill that can be learned. -
Have you heard the advice to choose a specific target market but you can't seem to niche down? In this episode Michelle shares useful ways to target your marketing and how, in very practical terms, to tap into a group of people that YOU are best suited to serve. -
Starting a business requires RESILIENCE. In this episode Michelle shows you how to build it by breaking apart two common thought patterns and putting 'em back together in a way that moves you forward instead of keeping you stuck. -
There's no quicker way for your confidence to evaporate than stumbling over an explanation of health coaching. Especially when the person who asked could have TOTALLY become a client...if only you'd known what to say. -
In designing your coaching package you want to consider what's best for your clients and what's best for your business. When it comes to length? Number of meetings? Price? Michelle shares a few different perspectives in this episode. -
Health coaches are always asking what their program should entail and it should be structured. Having a signature program is helpful – but not for the reasons you think. -
Come explore the softer, more feminine aspect of starting a business. After all, your business is your baby. Let's breathe through it together. -
If you've considered getting your board certification through NBC-HWC you're probably wondering if it's necessary and what the test is like. Yes? Join Michelle to discuss board certification with Dr. Cherie Kroh! -
Wondering how health coaching can become an extremely profitable business? In this episode Michelle coaches Isabella towards her dream of financial independence. By the end, Isabella has a plan and utter confidence to move forward. -
Michelle's Fast Track is only happening once this year. In this episode she shares how it helps health coaches jumpstart their businesses and what makes it different from other programs. -
An email list is VITAL to your health coach business – but building a list can be daunting! Michelle breaks it down into 3 easy steps you can understand, implement and rinse/repeat. -
Health coaching is one thing – managing the operations of your business is another. Michelle is joined by health coach and accountant, Sara Fins, to share about the systems that keep her business organized (including finances!) -
During this 1:1 session with Michelle, Lindsey found a way to connect her unique superpowers to a very specific group of women looking to lose weight. If you've ever wondered how to stand out in a crowded industry, listen to this episode! -
Having a website is overrated. Most of Michelle's business relies on single landing pages built with Leadpages. They're quick and easy! In this episode Michelle is joined by Bob from Leadpages to explain why they work so well. -
Working with corporate clients is one way health coaches can build a business – but where do you even begin? Michelle is joined by corporate health coach expert Marcy Morrison to discuss making the right contacts and designing a program that companies will want to offer their employees. -
Don't have a mailing list? You're not alone – it's a task that Holly has been putting off too. Together we tackled what's really going on and broke down her mailing list fears. Her confidence skyrocketed by the end of the session! -
Because there is no medical speciality for autoimmunity, clients end up bouncing around between physicians and not getting the help they need. In this episode Michelle is joined by Mickey Trescott and Angie Alt from AIP Certified Coach, to discuss the need for coaches with knowledge of autoimmunity. -
Getting clients and marketing yourself might sound scary but it really boils down to one thing – knowing how to talk about your work. In this episode, Michelle shares how to go about it. -
Getting your health coaching business started this year? The coaching industry has been changing and in this episode Michelle highlights some common pitfalls so YOU can avoid them. -
Michelle and Katey continue this week right where they left off in Part 1. Listen and find ways to have a bigger impact with your clients. -
Health coaches tend to lack confidence in their coaching abilities. We think, "Can we REALLY help clients?" In the first of this 2-part series Michelle and Katey tackle WHY coaches are making mistakes and some of the most common. -
#175: Make it Easy for Clients to Actually Try Your Nutrition Suggestions with Abigail Keeso Hopkins#175: Make it Easy for Clients to Actually Try Your Nutrition Suggestions with Abigail Keeso HopkinsSometimes clients are motivated to do and try anything! And sometimes...not so much. In this episode Michelle and Abigail share about different client scenarios and how to help them take action and see results. -
Interested in starting a group coaching program but not sure where to begin? Listen to hear about your options and determine if your business is ready for a group program. After all…it could be a major income stream for 2022! -
Are you doing the "health coach scramble?" As the year comes to a close you might realize you never got around to XYZ in your business. Time to panic, right? Or...Michelle has an idea that will set you up for bigger success. -
Have big dreams and goals for the new year? Listen and learn how to set yourself up for success in 2022. This is the type of planning that took Michelle from "hobby mode" to sole breadwinner status. -
Having multiple income streams is super important for health coaches! That's why Michelle was so psyched when Fullscript came along. They allow coaches to suggest supplements from top-tier brands and earn up to 35% of every sale. Whoa. -
Listen in to hear from Michelle and Julia about their first online groups. From content creation to sales, you'll hear how they found success despite being total beginners. -
If you want to start working with clients, you'll need to FIND some, for starters. And then...how to collect payment? How to get those forms filled out? What about actually, you know, helping with their health issues? -
It's easy to get lost in the rabbit hole of Instagram...but is it even helping your health coaching business? In this episode Michelle is joined by Julie Fischer – a health coach who started her business on IG. -
You've probably heard of all sorts of tools you "need" for your health coaching business. From Wix to Wordpress, Practice Better to Mailchimp...what's the difference? And what's actually necessary? Listen and find out. -
It's exciting to work with your first client! But it can also be terrifying. And that's completely, utterly normal. Here's what to do if you haven't a clue where to begin. -
Tune in to hear how brand-new health coach Janice Wisneski filled her practice in less than a year. Think it's impossible? Then you'll definitely want to take her advice about not overthinking the steps, taking "failures" as lessons and just DOING the thing! -
We've all been there. A client shows interest in working with you…until you name your price. Now they have to think about it, talk to their spouse, etc. That's ok! Don't make these mistakes and you'll increase your chances of that client coming back with a YES. -
Your "closing rate" is the percentage of consultations that result in a paying client. If you've never done the math, just go with your gut – do clients often sign? Or do they usually disappear after you've made your offer? -
Getting clients to sign up isn't a matter of saying the exact right thing, being pushy or lowering your prices. Nope! In this episode Michelle shares how to have clients sell themselves on the idea of working with you...so you barely have to do a thing. -
What do you think all successful health coaches have in common? Hint: It has nothing to do with their credentials. Join Michelle as she pulls back the curtain on real-life success stories and shares the magic that makes it happen. -
Get ready because Michelle is about to walk you through an exercise to help you get connected with and SIGN your next 5 clients quickly. Whether you're brand new to health coaching or have years of experience, this is the most direct way to find clients. -
HPU is Michelle's program for health coaches who want to create a sustainable, profitable business. But what's the difference between HPU and HPU's Fast Track Semester? (We get this question a lot!) Tune in to hear the breakdown. -
Whether in-person or online, workshops are a killer way to earn income, find clients and build confidence. And the best part – you don't need a mailing list to be successful with these! -
Everyone says to choose a target market, but what if you can't pick? Should you give up on your business? Or push ahead without a target? In this episode Michelle debunks a few myths and helps you simplify the process. -
During the summer everything sloooows down. You may feel your business has come to a screeching halt! But don't worry…that's normal for health coaching and in this episode Michelle shares some fun ways to make the most of summer months and prepare for the fall. -
Whether it was an unexpected layoff, sickness, family emergency or having to suddenly play full-time babysitter and homeschool teacher, Covid knocked down more than a few fledgling health coaching businesses. Now that things are returning to normal, let's talk about how to jumpstart your coaching practice. -
Week after week, coaches ask in our Health Coach Power Community Facebook group about growing their mailing list. Sometimes it's slow going, huh? In this episode, Michelle shares 5 things she's noticed are often happening when a coach is struggling to build a list. -
Did you ever think that by becoming a health coach you were also going to have to be a writer? Crazypants! But between emails, blog posts, social media and client materials, copywriting is a valuable skill that will save time and increase your impact. -
The sky's the limit when it comes to creating online courses…but sometimes that's a bad thing. There are too many options! How can you possibly choose? In this episode Michelle will help you brainstorm. -
Starting an online program can be risky! What if you sink tons of time and money into something that…no one buys? Well, Michelle has a better way to get your course started. In this episode she shares about how to start earning right away and know FOR SURE that your course will sell. -
Building an online course seems like a smart move…but is it right for you, at your stage of business? Join Michelle as she shares about several different online courses she has run through the years – ranging from wildly successful to total flops. -
How was tax season? Michelle has had nightmarish experiences in the past! If filing 2020 taxes was the pits, make sure to start NOW and make next year easy. Michelle talks about her experiences during today's episode. -
Health coaches always talk about setting boundaries with clients…but aren't always practicing what they preach! In this episode, Michelle shares about when and how to draw boundaries that will help you work smarter and protect your energy as a health coach. -
The logistics of running a 5-day challenge can be overwhelming. In this episode Michelle helps you concept and outline your very own event including topic, title and content for each day. How's that for a head start?? -
5-day challenges are fabulous for accomplishing a lot in a short period of time. Want clients? Want to grow your mailing list? Want to beef up your Facebook group? Want coaching experience? You're in the right place. -
Listen in on Michelle's conversation with Elyse (from The Functional Medicine Coaching Academy) about how coaches can successfully work alongside medical practitioners as an alternative – or in addition to – running your own private practice. -
Tune in to hear how Healthy Profit University member, Danielle Meitiv, went from a mailing list of 0 to 1100 (and signed 5 paying clients!) in one month. When it comes to social media, it's all about smart strategy! -
Whether for personal reasons or because it's totally time to invest in your business, sometimes we need to earn an extra chunk of change right away. (Like the time the roof of Michelle's house was leaking and suddenly the whole thing needed to be replaced. Oh boy!) Listen in for 3 smart ideas to generate income quickly. -
This episode will help you figure out if business coaching is right for you during this season of your business. And here’s the thing…you may not need it! If you DO…well, business coaching comes in many shapes and sizes. -
Think it's impossible to really help anyone as "just" a health coach? Think again! In this episode Michelle is joined by Reed Davis of Functional Diagnostic Nutrition to talk about a unique opportunity for health coaches to use lab test data to formulate natural protocols. -
Although Michelle spends a good deal of time helping coaches build successful businesses…this episode is all about her own private health coaching practice that goes on behind the scenes. After all these years, YES she's still actively working as a health coach! -
In this episode Michelle shares how sometimes the investments she's made in her business have REALLY paid off. Other times, not so much. So how do you know when it’s time to invest…and WHAT to invest in? -
In this episode Michelle explores an alternative to marketing yourself as a health coach – let your clients do it for you! She's joined by Jodi Franklin to discuss what it takes to earn your clients' referrals. If you're starting out, or starting over, here's another perspective on how to be successful in your career. -
When you're starting your health coaching business, what should you do first, second and third? Where should you put your (let's face it, finite) energy and resources? In this episode, Michelle will help you prioritize those very first steps. -
Need a logo? You might be surprised to know Michelle used to be a graphic designer – so she fully understands the value of quality branding. But she also knows what it takes to succeed as a health coach. -
To be a great health coach you don't need to know everything…but you do need to keep your clients engaged with the process. That's what leads to results and referrals! In this episode, Michelle is joined by Nathalie Garcia, co-founder of Practice Better, about how to provide excellent service in the most efficient way possible. -
How does marketing actually work to generate clients? In this episode, Michelle pops open the hood so you can look at a marketing engine and see how all the different parts work together to create the desired effect of signing clients and earning income. -
Sending emails and no one is responding? Posting to your Facebook group and just hearing crickets? In this episode, Michelle talks about 5 specific ways to build engagement - and why it's so critically important. -
New coaches are always asking, "Do I need a client agreement?" When it comes to legal issues, the blind shouldn't be leading the blind! That's why Lisa Fraley joined Michelle for this important episode. -
In this episode, Stephanie Dodier joins Michelle to discuss her non-diet, feminist approach to food and body. Interested in how that's different than standard health coaching? -
Like the idea of marketing yourself through a Facebook group...but feel like you don't have the time? Well, Michelle learned the hard way but it IS possible to be present with your groups in a way that's manageable for a busy schedule. -
In part 1 of this 3-part series, Michelle shares how Facebook groups have made a gigantic impact on her business. What started as "side income" has grown to support her family and she credits Facebook groups with being the most powerful tool used along the way. -
Clients having a hard time getting lab testing done? In this episode Michelle shares about an alternative way that your client, or you, or ANYONE, can empower themselves by ordering tests directly. -
One aspect of succeeding financially as a health coach is reaching more people with less of your time. Private coaching is GREAT but you can only physically fit so many 1:1 sessions into your calendar. In this episode, Michelle describes the 3 main kinds of group coaching programs. -
When Michelle started her health coaching business she was doing a lot of different things with minor success. But the first thing that really STUCK was a cleanse program. In this episode, Julia Sarver shares her similar experience and how a simple cleanse-type program can change a business. -
Like all of you, I was blindsided last March when covid hit and the world seemed to turn upside down. I’d been steadily growing my business since 2009…but all of a sudden the game changed. In the end, my business became stronger than ever. -
If you've ever wondered how to turn your list into paying clients – well, sometimes it happens RIGHT away. In this episode Michelle is joined by health coach and Healthy Profit University member Shawne Johnson, to talk about a recent list builder that resulted in several paying clients. -
If you've ever found it difficult to grow your list, this episode is for you. Michelle is joined by Healthy Profit University member, Kirsten McCarthy, to discuss her recent successful list building event. As you'll see...it's all about keeping it SIMPLE. -
One thing Michelle hears from health coaches alllllll the time is that they’ve TRIED growing their mailing list in the past but it just isn’t working. They feel like giving up. If that’s you, you’re not alone! In this episode, Michelle shares how one health coach found success with her list-building effort. -
It's easy to get overwhelmed with all the places to put your energy – a website, Instagram, Facebook page, Facebook group, etc. But there's ONE place that should come first and remain a priority: Your mailing list. Learn why that's true and how to get your own list up and running for free, very quickly. -
In this episode Michelle shares how she felt (like a hot mess!) back in 2008/2009 when she got started as a health coach. She'll come clean about the mistakes she made so that YOU can avoid the same issues. -
We’re moving into a special time of year…but a challenging one for health coaches to find new clients. How can you make the most of the holiday months? In this episode Michelle shares some tried-and-true ideas. -
Virtual or in-person, workshops are one of the best ways to grow your audience and earn at the same time. But where should you hold a workshop? What topics should you talk about? Join Michelle and special guest Kristen Ciccolini for this helpful episode. -
Feeling the fear? There's no faster way to squash your business-building efforts than having that nagging feeling inside that says, "You're not good enough." If you've been worried what people will think of you if you put yourself out there, this is the episode you've been waiting for. -
It seems like no matter what you do with your business, it's just not working. You need more clients, you need to build your mailing list, but it's just...crickets. So, how can you shift out of neutral and start moving forward? -
Long before COVID, health coaches were working alone, from home. And (for the most part) don't even have remote coworkers or teams! If you're struggling with productivity, loneliness or itching for water cooler talk...this episode is for you. -
We've had lots of questions lately around the structure of your program – how long, how many tiers, what to cover in each session, etc. Michelle answers your questions by taking a 100,000 foot view in this episode. -
During this series about succeeding in an online, quarantine world, many of you have been asking questions related to webinars. In this episode, Michelle explains the basics...and some not-so-basics! -
Our special series on succeeding in an online, quarantine world continues this week...and it's time to talk about the reality of social media. Do you hate it? Love it? Outsource it? Need help managing your time around it? -
There's never been a more important time to grow your business online. We'll continue our series this week talking about webinars – the good, the bad and the ugly! -
In this episode Michelle shares ideas for simple events you can host online without much fuss – some don't even require video. Isn't that great? -
This episode kicks off a special series all about succeeding in an online, quarantine world. To start off, Michelle shares a personal story about how her health coaching practice went from in-person to 100% online-based many years ago. -
In this episode Michelle shares her favorite online source for supplements – for herself AND her clients. The best part? It allows you to create a substantial passive income stream with top-notch products. -
As coaches, it can REALLY weigh us down when clients don’t make progress. Or when they flat out flake on us. And it definitely happens! In this episode, Michelle talks about how to minimize these situations and handle them when they inevitably arise. -
In episode 110 we talked about how to use Facebook groups...and many of you asked about what makes a group different from a Facebook page. To follow up, today's episode talks about how to use each. There are some big differences and they matter! -
Sometimes you don't know what you don't know...and that's why Lisa Fraley is this episode's special guest! She'll shed some light on the red state/green state situation and help keep our practices safe. -
Do you have a Facebook group of your own? Or have you considered starting one? In this episode Michelle teaches how to build an engaged, successful group as a killer marketing tool for your health coaching business. -
You know that having a mailing list is important. Good. But what do you DO with that mailing list once you have it? How do you come up with something to write to them on a regular basis? In this episode, Michelle shares 2 of her approaches to this common conundrum. -
Building a mailing list can be slow-going and yet it's oh-so-important! If you don't have a list, how do you build one up asap? In this episode, Michelle talks about the two main types of list builders and two main strategies for promotion. -
Running a 5-day challenge can feel complicated. In this episode, Michelle gives a heads up on some things you should definitely know BEFORE running a challenge, and helps you decide if it’s a good idea for you and your business. -
Whether you're pitching a corporation, writing an email or building a website...there is one main thing to keep in mind. People are, subconsciously, only interested in one thing. Today we’ll talk about how to harness that power in your marketing. -
How do you decide how to spend your time? How to price your services? What types of projects to take on? Or even what to blog about? In this episode, Michelle talks about identifying business goals and give a useful example from her own health coaching practice. -
Can you earn a living as a health coach? Absolutely. So why are so many coaches NOT earning enough? In this episode Michelle covers the 3 main factors that impact your ability to become profitable. -
Worried about a slow economy and the success of your business? Today we'll talk about the odds and ends of your income/expenses that are worth paying attention to...or not. -
Pricing your services can feel tricky when you're first starting out. In this episode, Michelle talks about where to begin with an hourly rate and beta offer. You'll also learn why this is NOT the best way to continue pricing yourself. -
Wondering how to expand your business, gain experience, build a mailing list and find new clients...all without leaving the house? Look no further. In this episode Michelle and Kristen Ciccolini discuss holding successful virtual workshops, finding venues and what to expect for compensation. -
It's our 100th episode! To celebrate, Michelle turns the tables and interviews 3 real life health coaches. You'll hear how your peers are succeeding and some juicy tidbits from behind the scenes of their businesses. -
In moments like these it's an amazing thing to be a solopreneur with the ability to pivot on a dime and serve our communities while maintaining a business. If you've been stressing about how to manage our new reality of social distancing, financial woes and chronic PANIC mode across the world ... you are not alone. -
Wouldn't it be great if you had a website where people could buy your recommended health and wellness products and YOU would earn passive income in the process? It's a common thought...and today I'll share my experience with the "online store" idea. -
Ever wonder what's actually working inside a successful health coach's business? In this episode, Michelle shares how her multiple podcasts have been generating the greatest return on investment in her practice, and some tips for finding what works in YOUR business. -
Starting an email list is one of the first things every health coach needs to do - before a website, before a logo and certainly before trying to launch a program. In this episode, learn about where those first mailing list members come from and more. -
Listen and learn how online programs can be used in your health coaching practice, and whether or not you're ready to run one. Michelle shares her own experience of cobbling together online courses and invites special guest, Nathalie Garcia from Practice Better, to explain an easier solution. -
Michelle often talks about choosing a target market and designing a signature program for them. In this episode, she gets really clear about how your target market is a TOOL...and shows you how to put that tool to good use. -
Why bother creating your own signature program unless it's going to move the needle in your business? In this episode Michelle shares 3 reasons and gives specific examples of how a signature program has made a big difference in her private health coaching practice. -
It seems so simplistic but MANY coaches do not have a firm grasp on exactly what they are selling. If you have a vague notion but are not sure how much to charge and are still letting the client dictate the terms...this episode is for you. -
In this episode Michelle explores the idea of building an audience full of your perfect, prospective clients – and her 2 favorite methods for accomplishing this task. -
In this episode Michelle talks about some real, practical steps you need to take in order to move forward in 2020 – starting with knowing who you serve, and why it matters. -
Too often, coaches are kind of flailing in the breeze, getting caught up in this or that – basically, all over the place. This is the 3rd episode in a special series designed to help make 2020 your best year yet! -
Continuing our series on how to make 2020 your best year yet . . . today we'll talk about overcoming obstacles (especially those in our mind) by creating what I call a "power thought." -
Today kicks off a special series to get our butts in gear for 2020! Yes, it's time 🙂 And I'm determined to help you make it your (and my) best year yet. Who's with me??? -
Today we're going to talk about the actual "meat" of our businesses — the actual coaching, you know? The working with clients part? I know it's cliche to say, but this gets soooo much easier with experience. I've seen a lot of questions about it lately though…so I'm happy to lend a hand! -
Are you overwhelmed by the idea of hosting things like a live workshop or webinar? Today I'll introduce a much more simple idea to rev up your business – a simple email course. Come learn how to easily pull this off, build your list and provide great value to your audience. -
What does it take to get your own podcast started? If you've never done anything like this before it can definitely be overwhelming...from what microphone to use, to how to make it worth your time and energy. Join me and Caroline, my podcast producer, to get all your questions answered. -
Ever wonder why some food photos look unbelievably delicious and yours look like...blah? Whether it's for Instagram, your blog or a cookbook you want to publish, join me to discuss simple food photography tips that make all the difference. -
Stumbling around with Instagram and looking for inspiration to build your business? In this episode Michelle shares the exact IG accounts all health coaches should be following and explains how this will help you actually grow your business with social media. -
I get a lot of questions about how to hold a webinar. So I thought, let's keep going with these mini-trainings and give you the rundown on what you need to set up a webinar and make it successful! -
5 Day Challenges are fun, full of energy and a great way to build your list or sell your services. But how do you put one together? Today I'll tell you what I've learned about doing it right. -
Ever struggle with what to name your business? I certainly have — 10 years ago I wracked my brain to come up with a name, and just this past year I had to do it all over again. Today we’ll talk about what works, what doesn’t. -
Have you ever considered starting a Facebook group for your own business? I’ve been getting a lot of questions about this so today I’ll tell you everything I know about starting a group…including IF you should in the first place. -
Food (especially delicious, beautiful food) can really open up a conversation about how to eat well. BUT there are some major pitfalls to avoid when creating and sharing recipes. In this episode, Michelle and Ashley Sauvé from That Clean Life brainstorm different ways to use recipes in your business. -
Do you feel like you’re in control of your business? In this episode, Michelle gets super transparent about how at a certain point, she truly felt like she wasn’t in control of her business…and how her project manager, Stephanie, helped turn that around. -
Why do so many health coaching businesses fail? In this episode Michelle shares the MAIN reasons any business will fail and why health coaches are constantly falling into these traps. -
Have you ever wanted to offer a program or an event but didn’t know how to get people to sign up? In this episode, Michelle shares the #1 easiest, most elegant way to make sales. -
You probably know that in order to succeed in building a health coaching business you have to “put ourselves out there.” But it's not always easy! -
Bet you never thought being a health coach was going to involve so much...selling. Does it make you cringe? Don't worry – in this episode, Michelle shares 3 reasons why you don't have to become a used car salesperson.. -
When you have someone interested in working with you and you want to schedule a consultation...do you give them a health history form to fill out? And if so…what goes on that form? -
When you’re running your own business it can be scary to take time off. It's like – wait, what if I miss out on an opportunity? What if I don’t make any money and then next month I’m screwed? -
How comfortable are you putting yourself out there and calling yourself a health coach? Do you ever feel like a big phony baloney? -
Have you ever gone to someone's website (like Michelle's) and wondered about those "as seen on" logos? How on earth does a health coach go about getting featured in the media anyway? -
Do you feel confident in your ability to help your clients - even beyond weight loss or needing more energy? Think about healers who are invaluable to their clients, garnering referral after referral. That's the sweet spot! In this episode, Andrea Beaman joins Michelle to share her secret sauce to healing. -
Have you ever been asked to make a meal plan for a client? Have you ever tried? And is this even within your scope of practice? In this episode Michelle shares IF, WHEN and HOW she offers meal planning inside her own health coaching business. -
Need to start making money, like, now? Well, where do you even begin? If you're like most new coaches you're trying to do 1000 different things including perfecting your website, learning how to use Instagram and starting a blog. But what's really important when you're getting started? That's what Michelle covers in today's episode. -
If you're trying to do *allthethings* and paying the price with your health and/or sanity...you're not alone. In fact, health coaches seem to be particularly susceptible to this problem. -
Are you getting hung up on pricing your programs? It feels like a financial decision but it's really all about...marketing. Same thing goes for how you package up your services. -
Have you ever thought about holding a corporate workshop as a way to get more clients? It's a smart idea - but can be challenging. So how do you go about it? In this episode Michelle shares her experience. -
Is Mailchimp for chumps? Hey, whatever email marketing service you choose, there are pros and cons. And certain services are appropriate for health coaches at different seasons of their business. -
This episode is for all of you who are not currently practicing as a health coach. You're wondering, "Is health coaching really for me?" Maybe you're certified but never got your business going. Or maybe you're only considering becoming a health coach. -
Health coaches often say,"Michelle, I HATE marketing! I stink at it!" And that makes sense because they'll also say, "I hate writing." Well guess what? Those two things go hand-in-hand! -
Are you working with clients in person? Or do you have more of a virtual arrangement where you coach clients long-distance? In this episode we'll talk all about HOW to coach virtually, how to bridge that gap, and still create powerful transformations. -
Running a business requires facing money issues – like clients who don’t pay on time (or ever.) In this episode Michelle shares how to gracefully handle such situations without compromising your own sanity or health. -
Are you getting overwhelmed by blogging and emails, podcasts and social media? You are not alone and this week we'll talk about streamlining your content creation process so you can do LESS and achieve MORE with your time. -
What do you say when someone wants to "pick your brain" and get advice...but not actually book a consultation or become a client? Are there times when it's beneficial to go ahead and give free advice? In this episode Michelle talks about handling it gracefully. -
Entrepreneurs often work harder and stress out more than anyone else. (Yes, even health coaches!) In this episode, forget about clients for a bit as Michelle tackles the task of bringing extreme health care into your life, and hers. -
Want a peek into how Michelle works with her health coaching clients? In this episode she teaches you the fine art of the food diary review. It goes way beyond talking about food! -
Want to be a virtual health coach but not sure how that works? Michelle has been working virtually for a decade and in this episode she shares the pros, the cons and exactly what tools you need to make it happen. -
How can you use Facebook to market your health coaching business? Do you really need a business page or can you use your personal profile? And what about Facebook groups? -
Have you considered getting some outside help with your health coaching business? In this episode, Michelle shares about her own journey and how she hired her first business coach many years ago. -
Does it give you the heebie jeebies to state your prices and ask someone for a credit card number? In this episode Michelle explores why that happens and how to reframe your money mindset. -
How many times have you spoken with a potential client but it went…nowhere? In this episode, Michelle talks about why clients don’t sign up for health coaching…and what you should be selling instead. -
In this episode Michelle talks about how to get clients…not just one or two, but a steady stream. Because holy moly, did you ever think it was going to be this hard? -
Want to start a blog? Or improve the one you have? In this episode, Michelle tackles the question of whether you should start a blog – and if so, how to make sure it actually benefits your business' bottom line! -
Michelle gets personal in this episode, sharing exactly what she did in 2018 to make it the best year ever in her business. From how she outsources to how she sits (or doesn’t) at her desk…you’ll get tips to incorporate into your own profitable New Year. -
Have you ever considered selling your products/services on a live webinar? In this episode Michelle talks about when the right time is to run a webinar and how to make them most effective. -
If a project or a venture is not flowing in your business…it likely means that in some way you’ve put the cart before the horse. That’s why you’re not getting anywhere! In this episode Michelle shares how to “back out” of your stuck places and achieve your goals. -
Does it ever feel like you are wasting hours of your life on social media? How do you even know if it’s working? In this episode Michelle sets expectations and shares her approach to Facebook, Instagram, etc. -
Sometimes health coaches dream big...but get overwhelmed and paralyzed. Or they set "goals" that are more like a "wish." In this episode, Michelle discusses how to truly work on your goals and make them happen. -
Email newsletters can be DAUNTING! In this episode, Michelle shares: – Her formula for effective, interesting and simple emails. – Explains why the word “newsletter” should be tossed to the curb. – What name to use on Facebook. – How to make sure your group programs get lots of engagement. …and more! -
Have you thought about running an online program but don't know where to start? There are quite a few options! In this episode, Michelle walks you through 3 of her favorite setups, ranging from easy and inexpensive to more complex. -
How do you make sure your coaching sessions are impactful? You ask the right questions! In this episode Michelle shares her favorite questions – come ready to learn these ninja moves. -
In this episode Michelle shares about her very first clients and gives some practical ideas for finding clients of your own. She also discusses the top 3 things any new coach should focus on in order to get their business off the ground. -
Should you run a detox program? And if so, how should you go about it? In this episode, Michelle explains her concept of a “so-called detox” and how to make sure you’re not contributing to a dieting mindset. -
Are you spending way too much time with tasks like billing, scheduling and trying to get your clients to actually complete and return forms to you? ? In this episode, Michelle discusses solutions to this problem, plus she shares why Facebook is her favorite social media platform and much more -
Have you ever wondered what tools and bits of technology you need in this age of video and live-streaming events? Not to mention more common tasks like printing flyers or hiring an assistant? In this episode, Michelle shares about her entire desk and recording setup, her assistant’s jobs and so much more. -
More and more, health coaches are looking at (and even ordering) lab tests. In this episode, Michelle discusses how lab testing can help or hinder a coaching relationship. -
After many years of running a health coaching business, Michelle admits that pricing is still tricky territory! In this episode she shares 3 perspectives on pricing your products and services. -
Are you collecting testimonials from your clients? To make sure you get the most useful testimonials possible, follow along with the tips in this week's episode! Michelle also shares how to manage a Facebook group for your online course and how to know whether your target market is TOO “niche” or not. -
Would you love to be able to go beyond the basics of health coaching and offer more for your clients? If so, you're in for a treat. In this bonus episode, Michelle interviews Dr. Aviva Romm about just that! -
Have you been considering getting additional certifications beyond your health coach diploma? Hormones, digestion, herbs – you name it, there’s a program out there to teach it. -
Have you fallen down into the rabbit hole of building your website? If you've wasted hours of your life and still have a site you don't love…today’s episode is for you! -
Discovery call, health history, initial consult…whatever you call it, it’s the first time you’re talking to a prospective client about the possibility of working together. In this episode, Michelle makes it less nerve wracking! -
Ever wonder what some health coaches are doing to “make it big”? What’s their secret? In this episode, Michelle shares what she’s learned from some of the most successful coaches out there. -
Are you struggling to define your target market? In this episode Michelle explains how to make your marketing more effective by narrowing down your niche, what types of freebies work best to grow your mailing list and more! -
Has anyone ever told you that you need a business plan? The idea can be terrifying but in this episode, Michelle shares 3 simple steps to a business plan appropriate for health coaches and much more. -
Launching a shiny new health coaching business can be truly intimidating and prevent you from doing…anything! In this episode, you'll learn how to start your business organically, without overwhelm and much more. -
Are you worried that your prices are too high? In this episode, you'll learn why your target market has everything to do with your pricing, how to not take it personally when a potential clients says you're too expensive and more. -
Have you heard about the idea of passive income but don’t know where to begin? In today’s show, you'll learn all about the passive income benefits of affiliate marketing, how to get started and more! -
Have you ever worked with a friend or family member as a client? In this episode Michelle talks about the pros and cons of working with family and friends and much more! -
Are you interested in creating an official, signature program for your health coaching business? In this episode, Michelle shares her process for creating a signature program & more. -
Have you been doing initial consultations, or health histories, for free? Ever wonder if you should be charging for your time instead? -
Having a hard time doing it all? An entrepreneur’s list of tasks is no joke and in this episode Michelle shares how she manages her calendar, how to make your business work with part time hours and more! -
Have you ever wondered why there are so many coaches for coaches? It’s the elephant in the room and in this episode Michelle confronts it head-on. -
Do you have an opt-in or freebie on your website – something you give away in exchange for an email address? In this episode, Michelle explains how to determine if your opt-in is actually working for you and much more! -
Have you considered doing trainings beyond your health coach certification? There are so many resources available! In this episode Michelle talks about what’s worthwhile and what’s not, at different points of your career. -
Want to run a group program but aren’t sure how to structure it? In this episode Michelle offers her advice AND free group coaching outlines that you can download right here. -
Want to make your emails more effective and less time consuming? Then take Michelle’s advice as she dispels the myth around what a “newsletter” should be. -
If you’ve ever held a webinar, created a freebie or held any kind of event, you know that the challenge is getting people to sign up for it. In this episode Michelle shares smart ways to promote yourself that cost zero dollars and much more! -
Have you ever considered having or a table/booth at a health fair, festival or farmers market? In this episode Michelle shares what works at these events, what doesn’t and much more! -
Have you ever had a client who didn’t get the results they wanted? Or are you DEATHLY afraid that you will go out there, get a client, and then fail them? -
Does the idea of choosing a target market make you want to run screaming in the opposite direction? In this episode Michelle shares her story of finding her perfect target market and will lead you through an exercise to determine your own. -
Curious what Michelle’s first 2 years of business were like? In this episode she shares all the gory details! Michelle also gives advice for working with a client who is addicted to sugar and how to increase opt-in’s from your free content. -
Have you ever thought about partnering with a gym or yoga studio to help grow your health coaching business? In this episode, Michelle shares exactly how she got herself off the ground by leveraging relationships with local workout spots and much more.
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When you’re meeting with a prospective client, do you break out into a cold sweat thinking about “closing the deal”? You’re not alone. In this episode, Michelle shares her most powerful tool for signing clients during that initial consultation and more.
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In this episode Michelle talks about the power of staying within your scope of practice as a health coach. She also shares the 1 thing she does with every single client and drops some knowledge about digestion and gallbladder woes.
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This week, Michelle talks about all of those nit-picky business items that can drive you crazy, like business registration, insurance and tax ID numbers. She also covers secrets for great video lighting, why you should stop looking at other health coaches' websites and much more.
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In this episode, Michelle advises how to go about working with children in your health coaching practice, what to do with a client who has hormonal imbalances and shares her favorite book on nutrition for pregnancy.
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This week, Michelle helps you get some free publicity for your business, shares what tools you need to host a Facebook live session and shares her experience working with clients who have had gastric bypass surgery.
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Subscribe to the Health Coach Power Community Podcast on iTunes This week, Michelle answers questions about: Which website platform to choose How to survey your audience effectively How to help a client who is afraid to lose 100 lbs. because of the possibility of saggy skin ...and much more Tune in weekly for more candid answers and ask your own questions by joining her free Facebook group: HealthCoachPowerCommunity.com. This episode is sponsored by Michelle's free, on-demand training to help health coaches earn a full time salary. Click here to learn more.
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This week, Michelle answers questions about 1-on-1 health coaching, running a meal planning workshop, choosing a target market, and working with a client who may or may not be an alcoholic.
