Health coaches are often blogging the wrong way, and most don’t even know it. In this post, Michelle breaks down Jana Osofsky’s capsule blog approach: a small, intentional library of 12 to 20 posts built around what potential clients need to understand before they’re ready to buy.
Workshops are the fastest way to get health coaching clients, and Michelle has been saying so for nearly two decades. In this episode, she shares the stories that prove it, breaks down the four types of workshops, and explains exactly how to get booked in a room full of people who have never heard of you.
A holiday blowout in Manhattan sparked a powerful business lesson. In this episode, I break down what Drybar gets right about demand, clarity, why clients choose you – and how health coaches can apply the same thinking to get more clients without convincing or chasing.
Three real health coaches show what happens when you stop waiting for perfect systems and take action instead. From signing VIP clients without payment plans to landing clients from five-minute offers, this episode breaks down how messy action leads to real income and momentum.
Most discovery calls fail because of three mistakes: booking anyone, losing control, and pitching too soon. This episode shows how to fix them so more calls turn into clients.
Think you need more certifications before clients will hire you? In this episode, Michelle reveals why relatability matters more than diplomas, how small everyday tips build trust, and how to show up as the expert you already are.
Think Instagram will get you clients? Think again. In this episode, Michelle explains why email marketing is a more powerful tool for health coaches and how to start building a list that grows your business and not just your follower count.
Want more clients but feel like no one’s paying attention? In this episode, I’ll share some of the key ways I established myself as a health coach. Join me as I break down how to stand out, be seen as a leader, and position yourself as an expert—so clients start coming to you.
Feeling stuck as a health coach? Let’s talk about how to build your confidence, attract clients, and take simple steps forward – even if you’re not sure you have everything figured out. And don’t miss Michelle’s free Client Session Outlines to help you show up to every session feeling prepared and in control.
